Product Reviews

Product Reviews

6 Reasons Why Amazon Product Reviews Matter to Merchants

How buyers and sellers alike benefit from the company's legendary online reviews.
Viral Marketing

You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video

James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
Customer Feedback

The Loudest Consumers Don't Always Represent the Majority

Almost every company has its critics, and now they have access to social media and comment sections.
Reputation Management

6 Steps to Control Your Merchant Reputation on Amazon

Staying on top of feedback should be a top priority when dealing with the online retailer.
Online Reviews

Consumers View 5-Star Reviews as Too Good to Be True

Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Amazon

Amazon Is Overhauling Its Reviews System to Make It Much More Useful

The e-retailing giant's reviews system can have a big impact on buying decisions, but it's not as accurate as it could be.
Business Ideas

A Surprising and Unlikely Place to Look for Product Ideas

When you invent with the market in mind, you set yourself up for success.
Amazon

Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews

Beware peddlers of lies. The ecommerce goliath is dropping the legal hammer on four sites it claims hawk fake positive product reviews.
Apple Watch

Here's What People Are Saying About the Apple Watch

With consumers able to order the Apple Watch starting this Friday, we wanted to know what reviewers had to say about the company's latest offering.
Feedback

Ask These 7 Questions to Get the Honest Feedback You Need

Friends and colleagues will be politely reluctant to tell you your product has problems, unless you ask in a way that makes it safe to be honest.
Customer Service

8 Steps for Dealing With Angry Customer Complaints

How an early morning exercise session lead to a new understanding of managing aggressive feedback.
CES 2015

This Startup Wants to Make Shopping Online Even Easier

The founders of Skipstone aim to make product reviews over video more accessible and much more reliable.
Sales

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.
Online Reviews

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
Marketing Edge

The Secret to Recovering From a Negative Customer Review

It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.