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Product Reviews

Amazon

Amazon Is Overhauling Its Reviews System to Make It Much More Useful

The e-retailing giant's reviews system can have a big impact on buying decisions, but it's not as accurate as it could be.
Business Ideas

A Surprising and Unlikely Place to Look for Product Ideas

When you invent with the market in mind, you set yourself up for success.
Amazon

Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews

Beware peddlers of lies. The ecommerce goliath is dropping the legal hammer on four sites it claims hawk fake positive product reviews.
Apple Watch

Here's What People Are Saying About the Apple Watch

With consumers able to order the Apple Watch starting this Friday, we wanted to know what reviewers had to say about the company's latest offering.
Feedback

Ask These 7 Questions to Get the Honest Feedback You Need

Friends and colleagues will be politely reluctant to tell you your product has problems, unless you ask in a way that makes it safe to be honest.
Customer Service

8 Steps for Dealing With Angry Customer Complaints

How an early morning exercise session lead to a new understanding of managing aggressive feedback.
CES 2015

This Startup Wants to Make Shopping Online Even Easier

The founders of Skipstone aim to make product reviews over video more accessible and much more reliable.
Ready for Anything

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.
Online Reviews

5 Predictions About the Growing Power of Online Customer Reviews

The influence of a single customer's opinion will continue to grow in sync with the pervasiveness of social media.
Starting a Business

When Testing New Ideas, Keep Simplicity and Your Ego in Check

Dream big and surround yourself with positive people. But there's a window of time when the entrepreneur must throw these tenets out the window.
Marketing Edge

The Secret to Recovering From a Negative Customer Review

It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
Online Marketing

An Al Roker Segment Couldn't Match the Marketing Power of This

While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
Marketing

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Starting a Business

Why Startups Launch in 'Stealth Mode' and Others Don't

The pros and cons of operating under stealth mode before launching a company.
Growth Strategies

Questions Startups Must Ask Their Most Engaged Users

Answers to these questions can help you determine your product's core value to customers.