Reality TV - Page: 8

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.

Carol Tice

Reality Show Win Sweetens Outlook for California Cupcake Business

Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.'

Could You Charge 70% More With a Better Business Name?

Is your small business stuck charging low prices for your products or services? The problem might not be what you're selling. Here's how one business raised prices by changing its name.

Carol Tice

Are You Ready to Pitch Your Product to Investors?

Inventors and entrepreneurs made their case on the debut episode of PBS's "Everyday Edisons" new season, but not all of them seemed quite ready to do so.

Carol Tice

How Guppy 'Treps Fared After a Swim in the 'Shark Tank'

Here's a look at what happened to three companies once their young founders got investors to take the bait.

Daniel Bortz

Do You Know the Best Way to Grow Your Business?

Once your business launches, it's time to grow. But it's important to grow smart. Here's a look at why the Shark Tank investors passed on one great company after taking a look at its growth plan.

Carol Tice

The 'Fashion Star' Guide to Connecting the Dots for Customers

The new shopping reality-TV hybrid shows designers and retailers the right way to get customers jazzed about products.

Carol Tice

Investor Lori Greiner on Her Swim in the 'Shark Tank'

Guest "Shark" and QVC Queen dishes about her time on the reality TV show and what she likes to hear in an entrepreneur's pitch.

Carol Tice

The Five Things Employees Really Want

The recent 'Undercover Boss' episode on Popeyes Louisiana Kitchen showed exactly what workers really want from their employer. Here's a hint: It's not a raise.

Carol Tice

How Do You Define Business Success?

After five grueling months mining for gold, Hoffman's crew from 'Gold Rush Alaska' fell short. Here's why setting business goals -- even small ones -- can leave you feeling like a winner.

Carol Tice

Want to Wow Investors? Bring Your Kids to the Pitch Meeting

See how two inventors fared when they brought their children along to pitch the 'Sharks.'

Carol Tice

Would You Sell Your Startup Right Now If I Gave You $600,000?

Few business owners expect to get a fat buyout offer while their startup is still on the launch pad. Here's what one business owner did when confronted with an offer.

Carol Tice