Reality TV: Page 9

Marketing

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.

Business News

Reality Show Win Sweetens Outlook for California Cupcake Business

Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.'

Starting a Business

Could You Charge 70% More With a Better Business Name?

Is your small business stuck charging low prices for your products or services? The problem might not be what you're selling. Here's how one business raised prices by changing its name.

Buying / Investing in Business

Are You Ready to Pitch Your Product to Investors?

Inventors and entrepreneurs made their case on the debut episode of PBS's "Everyday Edisons" new season, but not all of them seemed quite ready to do so.

Business News

How Guppy 'Treps Fared After a Swim in the 'Shark Tank'

Here's a look at what happened to three companies once their young founders got investors to take the bait.

Growing a Business

Do You Know the Best Way to Grow Your Business?

Once your business launches, it's time to grow. But it's important to grow smart. Here's a look at why the Shark Tank investors passed on one great company after taking a look at its growth plan.

Science & Technology

The 'Fashion Star' Guide to Connecting the Dots for Customers

The new shopping reality-TV hybrid shows designers and retailers the right way to get customers jazzed about products.

Starting a Business

Investor Lori Greiner on Her Swim in the 'Shark Tank'

Guest "Shark" and QVC Queen dishes about her time on the reality TV show and what she likes to hear in an entrepreneur's pitch.

Operations & Logistics

The Five Things Employees Really Want

The recent 'Undercover Boss' episode on Popeyes Louisiana Kitchen showed exactly what workers really want from their employer. Here's a hint: It's not a raise.

Money & Finance

How Do You Define Business Success?

After five grueling months mining for gold, Hoffman's crew from 'Gold Rush Alaska' fell short. Here's why setting business goals -- even small ones -- can leave you feeling like a winner.

Money & Finance

Want to Wow Investors? Bring Your Kids to the Pitch Meeting

See how two inventors fared when they brought their children along to pitch the 'Sharks.'

Money & Finance

Would You Sell Your Startup Right Now If I Gave You $600,000?

Few business owners expect to get a fat buyout offer while their startup is still on the launch pad. Here's what one business owner did when confronted with an offer.

Marketing

Baristas, the Hooters of Coffee, Tries Reality TV

The Seattle coffee chain is holdings auditions to cast "hot young girls as servers" for a new reality show. A recent Tampa casting call, however, came up short.

Marketing

How One Entrepreneur Used the Law of Publicity to Get Investors

Getting turned down by the 'Sharks' was the best thing to happen to one contestant.

Starting a Business

Snooki, 'Housewives' and the Reality of Celebrity Businesses

How 15 minutes of fame can lead to as many problems as opportunities.