Join our Waitlist for Expert Advice!

Did Kim Kardashian West Just Correctly Declare the Death of 'Big Computers'? And she wasn't being all, like, cheeky and stuff.

By Kim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Getty Images | Karwai Tang

Did you know that you can play Kim Kardashian West's insanely popular game on a Mac or PC? Not that she ever would. Seems unlikely now that the reality TV star revealed that she avoids her desktop computer like carbs.

"I love my big computer, but I can't even tell you the last time I sat in front of it," the multi-millionaire confessed to Forbes, the cover of which she now graces. In the July 26 issue, the celebrity "mobile mogul" hints that desktop computers are a thing of the past.


Related: Kim Kardashian's Mobile Game Has Made More Than $100 Million

Before you write off her offhand comments as hot air (or fizzled champagne), remember that she sits at the helm of an astronomically successful app empire. Mind you, the fashionista's cha-chinged a tidy $160 million in revenue off of her eponymous smartphone game, Kim Kardashian: Hollywood, which has been downloaded 45 million times since its 2014 debut, also per Forbes. Of course, it doesn't hurt that her app chart-topping, thong-centric Kimoji app cleans up nicely as well. And, lest we forget, there's also that cheeky $35-per-roll Kimoji "Butt Collage" wrapping paper.


Booty-branded marketing aside, social media superuser Kim K is likely on to something legit about "big computers." Between Snapchat selfie sprees, red carpet appearances and quality time with Saint and North West, she got wind of the global slump in desktop computer sales. Even almighty Apple is feeling the pinch amid a slump in Mac computer shipments. Meanwhile, go figure, PC shipments are rebounding in the U.S., with Gartner reporting the first increase in North American shipments in more than a year. As for PC sales outside of our borders, the outlook is still pretty grim.

Related: Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care

But enough about boring "big computer" machine thingys that crinkle our Botox. Let's get back to keeping up with Kim Kardashian. Word is she's cooking up a cookbook. "[Kim is] actually considering a cookbook, and she's pretty serious about it," People reports. "It all started with Kanye's encouragement as he loved when she cooks him food." We hear she makes a mean Yeezy-cheesy mac n' cheese. Not exactly Atkins-friendly, but we'll take it.

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

You Have One Month Left to Buy a House, According to Barbara Corcoran. Here's Why.

"If you are planning on waiting a year and seeing where interest rates go, you are out of your mind," Corcoran said.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Solutions

Cut Costs, Not Features with This Microsoft Bundle Deal

You get Office, Windows, Project, and Visio for $72.

Franchise

The McRib Is Back, But Only at Select McDonald's — Here's Where to Find It

This scarcity is nothing new. In 2022, McDonald's announced a "Farewell Tour" for the McRib, suggesting that it might be the last time customers could get their hands on it.

Side Hustle

I Made $14,000 in 1 Week With a Spontaneous Halloween Costume Side Hustle — Here's How

Sabba Keynejad was in art school when he started to refine his entrepreneurial skills.