Return on Investment

How to Increase Your Marketing Return On Investment Through Customization and Multiple Personas

Gone are the days of "one-size fits all" marketing. In order to maximize your revenues and the return on your marketing investment, you need to build customer personas, segment your lists and customize your creatives.

George Deeb

Here's Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)

When properly implemented, influencer marketing can bolster your ROI to new heights.

How to Maximize Your Startup's Content-Marketing Budget

Businesses with razor-thin margins can still generate real ROI.

Lucas Miller

How to Make Your Business Successful by Focusing on the Long-Term ROI

Entrepreneurs are often afraid to act because of how a decision will impact them right now. But, you need to be thinking about the future.

Scott Oldford

Women Invest Differently Than Men and Get Better Results

Women are on track to become richer in coming decades. How they invest it will move markets.

Pip Wilson

5 Pieces of Free Financial Advice You Can't Afford to Take

A lot of the "commonsense'' advice is why a lot of people have little or nothing set aside for retirement.

Pamela Yellen

4 Essential Investing Terms You Should Know Before You Spend a Penny

Investment talk might sound like a foreign language at times, but this video can help you understand what's going on.

Phil Town

How to Make $200,000 in a Single Step

It won't make mom and dad very happy, though.

Matt Sweetwood

Lean Hogs. And 6 Other Unusual Investments That Can Pay Off.

Lean hogs? Goat rentals? Crowdfunded real estate? Weather derivatives? What is your investment portfolio missing?

Sujan Patel

Why It's Vital to Pay Yourself First in Business

You are your most important employee. Treat yourself as such.

Sam Harrop

Hulking Great Investments: 12 Comic Books That Are Now Worth A Fortune

Rare comic books seem to be one area in which prices continue to rise year after year.

Anders Nilsson

Understand Profit, Cash Flow and ROI to Ensure Your Business' Financial Health

Remember: You can't buy beer with profit; you can only buy beer with cash.