Return on Investment

News and Articles About Return on Investment

6 Reasons to Invest in a Content Marketing Strategy Right Now
Marketing Bootcamp

6 Reasons to Invest in a Content Marketing Strategy Right Now

Why haven't you done this already? What's on your schedule for today?
Jayson DeMers
A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money
Marketing Bootcamp

A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money

If you want to stop cringing every time you look at your marketing budget, consider using one or all three of the methods.
Peter Daisyme
3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing
Marketing Bootcamp

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing

Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Justin Gray
Why I Don't Want to Get in on the Ground Floor of Your Company
Investors

Why I Don't Want to Get in on the Ground Floor of Your Company

Savvy investors avoid ground-floor investments, because there is typically too much risk to offer attractive risk-adjusted returns.
Carol Roth
'Helpfulness' May Have a Delayed ROI, But Hang in There Anyway
Sales Strategy

'Helpfulness' May Have a Delayed ROI, But Hang in There Anyway

You'll find that building consumer trust is worth its weight in gold, or, um, dollars.
Drew Mclellan
A Startup's Guide to Micro-influencers
Ready To Launch

A Startup's Guide to Micro-influencers

Who out there will help promote your company, but at a more reasonable price?
Jack Holt
5 Questions to Help Decide If Outsourcing Is the Solution
Problem Solving

5 Questions to Help Decide If Outsourcing Is the Solution

Determining whether a problem should be solved by your team or through outsourcing requires careful analysis.
Asha Saxena
5 Signs You Need to Start Tracking Marketing ROI
Marketing Bootcamp

5 Signs You Need to Start Tracking Marketing ROI

The good news is that your marketing is likely making an impact. But you might not be measuring it as you should.
Tiffany Monhollon
Conversion Rates for the Most Popular Marketing Channels
Marketing Bootcamp

Conversion Rates for the Most Popular Marketing Channels

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
Anand Srinivasan
How to Determine the Value of Your Pre-Revenue Startup
Valuations

How to Determine the Value of Your Pre-Revenue Startup

Here are the formulas and turns of phrase the experts use to determine what your work is worth.
The Only 2 Good Reasons to Work for Free
Marketing

The Only 2 Good Reasons to Work for Free

Sometimes by calculation, sometimes by inspiration, you know when waiving you fee is the best move.
Dixie Gillaspie
Here's How to Really Measure the ROI of Your Content-Marketing Strategy
Marketing Bootcamp

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
Nick Rojas
Why You Should Treat Every Day Like Thanksgiving
Gratitude

Why You Should Treat Every Day Like Thanksgiving

There's a big return on investment for expressing gratitude regularly.
John Brubaker
The Biggest Blown Opportunity in Your Business
Radicals & Visionaries

The Biggest Blown Opportunity in Your Business

Most likely, someone in your organization is disengaged, and all their potential is falling through the gap. But there's a simple solution.
John Brubaker