Return on Investment: Page 4

Thought Leaders

Why It's Vital to Pay Yourself First in Business

You are your most important employee. Treat yourself as such.

Buying / Investing in Business

Hulking Great Investments: 12 Comic Books That Are Now Worth A Fortune

Rare comic books seem to be one area in which prices continue to rise year after year.

Growth Strategies

Why You Should Go For Outsourced Telemarketing Over In-house

You have more than one reason to outsource the company telemarketing.

Marketing

6 Reasons to Invest in a Content Marketing Strategy Right Now

Why haven't you done this already? What's on your schedule for today?

Finance

What Entrepreneurs Get Wrong When It Comes To Investing

It is important for entrepreneurs to plan their personal investments diligently right from the beginning.

Finance

Your Future Plans Cannot Depend On Returns From Angel Investments

For every 0.6 investor there is one startup.

Marketing

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing

Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.

Buying / Investing in Business

Why I Don't Want to Get in on the Ground Floor of Your Company

Savvy investors avoid ground-floor investments, because there is typically too much risk to offer attractive risk-adjusted returns.

Growing a Business

5 Questions to Help Decide If Outsourcing Is the Solution

Determining whether a problem should be solved by your team or through outsourcing requires careful analysis.

Marketing

Conversion Rates for the Most Popular Marketing Channels

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.

Money & Finance

How to Determine the Value of Your Pre-Revenue Startup

Here are the formulas and turns of phrase the experts use to determine what your work is worth.

Marketing

The Only 2 Good Reasons to Work for Free

Sometimes by calculation, sometimes by inspiration, you know when waiving you fee is the best move.

Business News

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.

Data & Recovery

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.

Innovation

How Do You Bring Innovation to Market?

We asked some of the leading idea people in business to define how new products, technologies and commodities come into being.