Business Accounting
The Investing Strategy That Can Lower Risk in Your Portfolio
A growing number of investors are turning to factor-based strategies for their potential.
By Jay Lipman
Return on Investment | Page 2
Marketing
How to Increase Your Marketing Return On Investment Through Customization and Multiple Personas
Gone are the days of "one-size fits all" marketing. In order to maximize your revenues and the return on your marketing investment, you need to build customer personas, segment your lists and customize your creatives.
By George Deeb
Online Presence
Here’s Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
When properly implemented, influencer marketing can bolster your ROI to new heights.
Marketing
How to Maximize Your Startup’s Content-Marketing Budget
Businesses with razor-thin margins can still generate real ROI.
By Lucas Miller
Building a Business
How to Make Your Business Successful by Focusing on the Long-Term ROI
Entrepreneurs are often afraid to act because of how a decision will impact them right now. But, you need to be thinking about the future.
Business Accounting
Women Invest Differently Than Men and Get Better Results
Women are on track to become richer in coming decades. How they invest it will move markets.
By Pip Wilson
Business Accounting
5 Pieces of Free Financial Advice You Can’t Afford to Take
A lot of the "commonsense'' advice is why a lot of people have little or nothing set aside for retirement.
Business Accounting
Lean Hogs. And 6 Other Unusual Investments That Can Pay Off.
Lean hogs? Goat rentals? Crowdfunded real estate? Weather derivatives? What is your investment portfolio missing?
By Sujan Patel
Thought Leaders
Why You Should Treat Every Day Like Thanksgiving
There's a big return on investment for expressing gratitude regularly.
Building a Business
Why It’s Vital to Pay Yourself First in Business
You are your most important employee. Treat yourself as such.
By Sam Harrop
Business Accounting
Hulking Great Investments: 12 Comic Books That Are Now Worth A Fortune
Rare comic books seem to be one area in which prices continue to rise year after year.
Marketing
6 Reasons to Invest in a Content Marketing Strategy Right Now
Why haven't you done this already? What's on your schedule for today?
Building a Business
A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money
If you want to stop cringing every time you look at your marketing budget, consider using one or all three of the methods.
Marketing
3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing
Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
By Justin Gray
Building a Business
Why I Don’t Want to Get in on the Ground Floor of Your Company
Savvy investors avoid ground-floor investments, because there is typically too much risk to offer attractive risk-adjusted returns.
By Carol Roth
Thought Leaders
‘Helpfulness’ May Have a Delayed ROI, But Hang in There Anyway
You'll find that building consumer trust is worth its weight in gold, or, um, dollars.
Marketing
A Startup’s Guide to Micro-influencers
Who out there will help promote your company, but at a more reasonable price?
By Jack Holt
Building a Business
5 Questions to Help Decide If Outsourcing Is the Solution
Determining whether a problem should be solved by your team or through outsourcing requires careful analysis.
By Asha Saxena
Marketing
5 Signs You Need to Start Tracking Marketing ROI
The good news is that your marketing is likely making an impact. But you might not be measuring it as you should.
Marketing
Conversion Rates for the Most Popular Marketing Channels
Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
Business Accounting
How to Determine the Value of Your Pre-Revenue Startup
Here are the formulas and turns of phrase the experts use to determine what your work is worth.
Building a Business
The Only 2 Good Reasons to Work for Free
Sometimes by calculation, sometimes by inspiration, you know when waiving you fee is the best move.
Business News
Here’s How to Really Measure the ROI of Your Content-Marketing Strategy
While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
By Nick Rojas
Thought Leaders
The Biggest Blown Opportunity in Your Business
Most likely, someone in your organization is disengaged, and all their potential is falling through the gap. But there's a simple solution.
Business Operations & Logistics
Is SEO a Necessary and Measurable Investment?
Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
By Chad Hill
Building a Business
How Do You Bring Innovation to Market?
We asked some of the leading idea people in business to define how new products, technologies and commodities come into being.
By Corie Brown