Justin Gray

Justin Gray

Guest Writer / CEO of LeadMD

Justin Gray is the CEO and chief marketing evangelist of LeadMD. He founded the company in 2009 with the vision of transforming traditional grassroots marketing efforts through the use of cloud-based marketing solutions.

Customer Engagement

The Customer Isn't Always Right and You Need to Challenge Them

Organizations with a culture of agreement are fundamentally set up for failure.
Take It From The Pros

Understand Data and You'll Understand Why CMOs Make the Best CEOs

Research-based strategies are helping marketers drive customer engagement, boost sales and strengthen organizations through authentic leadership.
Freelancers

Why Relying on Gig Workers to Fill Your Skills Gap is Lazy

The dazzle of the gig economy has blinded employers to the costs of high turnover and lack of continuity inherent in hiring temp workers.
Marketing Strategies

How to 'Productize' Your Service Business Offerings

When your services business is treading water, adding products to your business plan may help keep it afloat.
Content Marketing

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing

Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Marketing

3 Ways to Optimize Your Marketing-Automation Systems

It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
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