Super Bowl Ads

Advertising

8 Controversial Marketing Campaigns That Paid Off

People can tell when you sincerely believe in your message.

The Marijuana Advertising Double Standard Is Stifling Our Industry

It's infuriating that networks ban cannabis ads while raking in billions from Big Pharma to advertise drugs with frightening side effects.

This Week in Weed: There's No Cannabis in Football!

No weed ads during the big game, interesting findings out of Michigan, and High Times goes global. It's the week in Weed!

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.

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CBS Won't Air What Would Have Been the First-Ever Super Bowl PSA for Cannabis

Acreage Holdings sought to highlight the benefits of medical cannabis and restrictions millions of Americans face when they need it.
Amazon

How Amazon Keeps Your TV From Accidentally Triggering Your Echo

Amazon's use of acoustic fingerprinting helps to tell your Echo that it should ignore whatever's being said in the background -- including 'Alexa.'
Innovation Now

3 Things Entrepreneurs Can Look Forward to at the Super Bowl

Get something out of the game, even if you aren't into sports.
Super Bowl Ads

Watch All of the Best Super Bowl Ad Teasers Here Before Sunday's Big Game

From Amazon's Alexa losing her voice to an imperative to support local businesses, here's a glimpse of the commercials that have circulated so far.
Amazon

Billionaire Jeff Bezos Will Star in Amazon's Super Bowl Ad

'Alexa lost her voice? How is that even possible?' the baffled founder asks.
Social Media Marketing

How to Include Politics in Your Marketing Without Turning Anyone Off

In general, keep politics far from marketing, but done with humor and pathos, political images can humanizes an ad.
Advertising

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.
Super Bowl Ads

Putting the Super Bowl's $5 Million Ads Under the Microscope

A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.