Super Bowl Ads

News and Articles About Super Bowl Ads

The Death of Traditional Advertising and the Rise of Originality
Advertising

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.
Jack McNamara
Putting the Super Bowl's $5 Million Ads Under the Microscope
Super Bowl Ads

Putting the Super Bowl's $5 Million Ads Under the Microscope

A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.
Heather Andrew
Super Bowl Advertisers Struck Political and Social Undertones
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Samuel Edwards
The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV
Super Bowl

The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV

From Budweiser to Avocados From Mexico to 84 Lumber -- the ads from this year's Super Bowl got pretty political.
Rose Leadem
You'll Never Guess Why The NFL Banned This Super Bowl Ad
Super Bowl

You'll Never Guess Why The NFL Banned This Super Bowl Ad

The ad contains substances which are banned by the football league.
Heinz Wants to Make the Day After the Super Bowl a National Holiday
Food

Heinz Wants to Make the Day After the Super Bowl a National Holiday

The ketchup maker wants to take the suggestion to the the House and the Senate.
Nina Zipkin
5 Tips for Using Corporate Sponsorship to Drive Brand Visibility
Marketing

5 Tips for Using Corporate Sponsorship to Drive Brand Visibility

Companies spent more than $20 billion on sponsorships last year.
Matt Orlic
4 Lessons Learned From This Year's Super Bowl Advertising
Super Bowl Ads

4 Lessons Learned From This Year's Super Bowl Advertising

From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
Jim Joseph
What Super Bowl Ads Can Teach Entrepreneurs About Marketing
Super Bowl Ads

What Super Bowl Ads Can Teach Entrepreneurs About Marketing

The most expensive advertisements in the world are entertaining but forgotten quickly.
David Hagenbuch
How Women Watch the Super Bowl (Infographic)
Infographics

How Women Watch the Super Bowl (Infographic)

These stats about the big game may surprise you.
Carly Okyle
10 Funny, Cute and Downright Bizarre 2016 Super Bowl Ads
Football

10 Funny, Cute and Downright Bizarre 2016 Super Bowl Ads

From a snarky take on Drake to 'Puppymonkeybaby,' this year's big game commercial lineup has all the LOLS and WTFs.
Kim Lachance Shandrow
You Can Do Super Bowl Marketing on a Shoestring Budget
Marketing Ideas

You Can Do Super Bowl Marketing on a Shoestring Budget

It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
Landon Ledford
Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele
Super Bowl Ads

Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele

The website builder goes for laughs in its third spot at the big game.
Laura Entis
After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl
Advertising

After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl

'We don't need to grow brand awareness domestically any more,' according to the company's CMO.
Geoff Weiss
OK

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