Super Bowl Ads

8 Controversial Marketing Campaigns That Paid Off

People can tell when you sincerely believe in your message.

Deep Patel

· 8 min read

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.

Entrepreneur Staff

· 2 min read

How Amazon Keeps Your TV From Accidentally Triggering Your Echo

Amazon's use of acoustic fingerprinting helps to tell your Echo that it should ignore whatever's being said in the background -- including 'Alexa.'

David Murphy

· 3 min read

Dave Sutton

· 5 min read

3 Things Entrepreneurs Can Look Forward to at the Super Bowl

Get something out of the game, even if you aren't into sports.

Nina Zipkin

· 2 min read

Watch All of the Best Super Bowl Ad Teasers Here Before Sunday's Big Game

From Amazon's Alexa losing her voice to an imperative to support local businesses, here's a glimpse of the commercials that have circulated so far.

Lydia Belanger

· 7 min read

Billionaire Jeff Bezos Will Star in Amazon's Super Bowl Ad

'Alexa lost her voice? How is that even possible?' the baffled founder asks.

Lydia Belanger

· 2 min read

How to Include Politics in Your Marketing Without Turning Anyone Off

In general, keep politics far from marketing, but done with humor and pathos, political images can humanizes an ad.

Serenity Gibbons

· 8 min read

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.

Jack McNamara

· 6 min read

Putting the Super Bowl's $5 Million Ads Under the Microscope

A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.

Heather Andrew

· 6 min read

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.

Samuel Edwards

· 6 min read