Business News
Michael Bay Is Suing Cadillac for $1.5 Million For Its Super Bowl Ad
The "Transformers" director says Cadillac F1 allegedly stole his concepts after firing him.
Super Bowl Ads
Business News
These 5 Brands Had Super Bowl Parties that Cost Almost as Much as Buying a 30-Second Commercial During the Big Game
We went to Las Vegas for Super Bowl weekend to see what the big brands were up to — and it did not disappoint.
By Emily Rella
Buying a Franchise
Ben Affleck and Jennifer Lopez Get Help From ‘The DunKings’ — Tom Brady and Matt Damon — in Dunkin’s Super Bowl Ad. Watch It Here.
This year's campaign marks the brand's second Super Bowl ad and a new chapter in the "Dunkin' Cinematic Universe," which began last year when Dunkin' celebrated its number one fan, Ben Affleck, by featuring him working in a Dunkin' drive-thru in its first-ever Super Bowl ad.
Marketing
Why Super Bowl Commercials Are the Ultimate Marketing Play
By studying the tactics of the most impactful Super Bowl ads of the past, companies can strategize how to appeal to audiences of the future.
By Jack Truong
Business News
Bud Light Leans on Humor, Wants to Bring ‘Irreverence Back’ With New Super Bowl Commercial: Watch
The 60-second spot called "Easy Night Out" will play during Sunday's big game and is meant to win back the company's core customers.
By Emily Rella
Business News
The 2023 Super Bowl May Be Over, But These 4 Commercials Made the Biggest Impact on Consumers
Michelob Ultra saw the highest increase in consumer demand post-Super Bowl.
Business News
Super Bowl Ad Shows Self-Driving Tesla Decapitating a Mannequin and Running Over Baby Strollers
The spot was sponsored by The Dawn Project, which is highly critical of Tesla's Full Self-Driving software.
Business News
Reddit Celebrated WallStreetBets in a Five-Second Super Bowl Ad
"Maybe you'll be the reason finance textbooks have to add a chapter on tendies."
By Steve Dent
Marketing
These Are 10 Brands That Won’t Air Commercials During Super Bowl LV
Coca-Cola, Ford and Budweiser are among the big names sitting this year's Big Game out or directing funds to a public information campaign urging Americans to get the coronavirus vaccine.
Business News
Twitter’s Anti-Spam Rules Foiled Planter’s Super Bowl Stunt
An attempt to go viral with Baby Nut backfired in spectacular fashion.
By Jon Fingas
Business News
Half the Car Ads at the Super Bowl Were for Electric Vehicles. But They Made Up Less Than 2% of Car Sales Last Year.
The cars featured during the ad breaks included the new GMC Hummer, the Audi E-Tron Sportback, the Porsche Taycan, and the Ford Mustang Mach-E.
By Alanis King
Business News
Here’s the Full List of Super Bowl Commercials That Will Run This Year
Fox is charging as much as $5.6 million for a 30-second spot in 2020's big game.
By Tanya Dua
Marketing
8 Controversial Marketing Campaigns That Paid Off
People can tell when you sincerely believe in your message.
By Deep Patel
Tech
Check Out The 2019 Super Bowl Commercials Before the Big Game
Which is your favorite?
By Nina Zipkin
Marketing
This Suggestive Super Bowl Commercial Takes ‘Food Porn’ to a New Level
With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
By Hayden Field
Business News
How Amazon Keeps Your TV From Accidentally Triggering Your Echo
Amazon's use of acoustic fingerprinting helps to tell your Echo that it should ignore whatever's being said in the background -- including 'Alexa.'
By David Murphy
Marketing
The Top 3 Super Bowl Ads of All Time and Why We Still Love Them
The very best ad are really good stories.
By Dave Sutton
Business Ideas
3 Things Entrepreneurs Can Look Forward to at the Super Bowl
Get something out of the game, even if you aren't into sports.
By Nina Zipkin
Marketing
Watch All of the Best Super Bowl Ad Teasers Here Before Sunday’s Big Game
From Amazon's Alexa losing her voice to an imperative to support local businesses, here's a glimpse of the commercials that have circulated so far.
Business News
Billionaire Jeff Bezos Will Star in Amazon’s Super Bowl Ad
'Alexa lost her voice? How is that even possible?' the baffled founder asks.
Online Presence
How to Include Politics in Your Marketing Without Turning Anyone Off
In general, keep politics far from marketing, but done with humor and pathos, political images can humanizes an ad.
Marketing
The Death of Traditional Advertising and the Rise of Originality
Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.
Marketing
Putting the Super Bowl’s $5 Million Ads Under the Microscope
A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.
Marketing
Super Bowl Advertisers Struck Political and Social Undertones
Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Marketing
The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV
From Budweiser to Avocados From Mexico to 84 Lumber -- the ads from this year's Super Bowl got pretty political.
By Rose Leadem
Business News
You’ll Never Guess Why The NFL Banned This Super Bowl Ad
The ad contains substances which are banned by the football league.
Business News
Heinz Wants to Make the Day After the Super Bowl a National Holiday
The ketchup maker wants to take the suggestion to the the House and the Senate.
By Nina Zipkin