Super Bowl Ads

Publicity Stunts

Twitter's Anti-Spam Rules Foiled Planter's Super Bowl Stunt

An attempt to go viral with Baby Nut backfired in spectacular fashion.

Half the Car Ads at the Super Bowl Were for Electric Vehicles. But They Made Up Less Than 2% of Car Sales Last Year.

The cars featured during the ad breaks included the new GMC Hummer, the Audi E-Tron Sportback, the Porsche Taycan, and the Ford Mustang Mach-E.

Here's the Full List of Super Bowl Commercials That Will Run This Year

Fox is charging as much as $5.6 million for a 30-second spot in 2020's big game.

8 Controversial Marketing Campaigns That Paid Off

People can tell when you sincerely believe in your message.

More From This Topic

Super Bowl Ads

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
Amazon

How Amazon Keeps Your TV From Accidentally Triggering Your Echo

Amazon's use of acoustic fingerprinting helps to tell your Echo that it should ignore whatever's being said in the background -- including 'Alexa.'
Super Bowl

3 Things Entrepreneurs Can Look Forward to at the Super Bowl

Get something out of the game, even if you aren't into sports.
Super Bowl Ads

Watch All of the Best Super Bowl Ad Teasers Here Before Sunday's Big Game

From Amazon's Alexa losing her voice to an imperative to support local businesses, here's a glimpse of the commercials that have circulated so far.
Amazon

Billionaire Jeff Bezos Will Star in Amazon's Super Bowl Ad

'Alexa lost her voice? How is that even possible?' the baffled founder asks.
Social Media Marketing

How to Include Politics in Your Marketing Without Turning Anyone Off

In general, keep politics far from marketing, but done with humor and pathos, political images can humanizes an ad.
Advertising

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.
Super Bowl Ads

Putting the Super Bowl's $5 Million Ads Under the Microscope

A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.

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