Reddit Celebrated WallStreetBets in a Five-Second Super Bowl Ad "Maybe you'll be the reason finance textbooks have to add a chapter on tendies."

By Steve Dent

This story originally appeared on Engadget

Reddit via engadget

Reddit has aired its first Super Bowl spot celebrating the famous /WallStreetBets subreddit, though you might have missed it while reaching for a snack. It flashed on the screen for just five seconds, showing Reddit's famous orange-and-white logo, along with a message. "If you're reading this, it means our bets paid off. One thing we learned from our communities last week is that underdogs can accomplish just about anything when we come together around a common area."

That's in reference to how the WallStreetBets subreddit thwarted Wall Street short sellers by buying up GameStop stocks. That led to huge hedge fund losses on the short positions, while Redditors who got in (and out) early made huge gains. The extra infamy also brought a huge traffic gain to Reddit, which saw a tenfold increase in new users over the period of January 24th to 30th.

"Who knows, maybe you'll be the reason finance textbooks have to add a chapter on "tendies,'" the ad read. "Powerful things happen when people rally around something they really care about. And there's a place for that. It's called Reddit."

GameStop's rise was curtailed by broker Robinhood, which stopped and then slowed trades on the stock. Robinhood ran its own 30-second Super Bowl spot celebrating ordinary investors.

Reddit said it spent its "entire marketing budget on five seconds of airtime," which could be upwards of $1 million considering that a 30-second spot reportedly costs $5.5 million this year (Reddit is valued at nearly $3 billion, according to TechCrunch). "I am really proud of what we were able to achieve with just five seconds and think it beautifully captures the heart of Reddit in our unique and brilliantly absurd tone," Reddit's chief marketing officer Roxy Young told CNN.

Wavy Line

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics


3 Negative Stories Entrepreneurs Tell Themselves (and How to Reframe Them)

Rewriting destructive narratives helps clarify thinking, facilitate growth and improve leadership.

Business News

Did the FBI Bust or Botch a Massive Chicago Stock Scam?

On this episode of 'Dirty Money,' we find out how the sausage was made in a legendary Chicago trading scandal.

Business News

7 of the 10 Most Expensive Cities to Live in the U.S. Are in One State

A new report by U.S. News found that San Diego is the most expensive city to live in for 2023-2024, followed by Los Angeles. New York City didn't even rank in the top 10.

Business News

More Americans Are Retiring Abroad, Without a Massive Nest Egg — Here's How They Made the Leap

About 450,000 people received their social security benefits outside the U.S. at the end of 2021, up from 307,000 in 2008, according to the Social Security Administration.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Business News

'Devastated': Man Falls Overboard on Cruise in Bahamas, Fiancé Speaks Out

The man has been identified as 35-year-old Ronnie Lee Peale Jr.