Trademarks: Page 5

Growing a Business

3 Things to Do After You Register a Trademark

To maximize your protection, follow this quick checklist.

Marketing

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)

From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.

Growing a Business

A Business Name vs. a Trademark: Do You Know the Difference?

One gives you protection in your state only; the other gives protection in all 50.

Legal

What You Need to Know to Protect Your Big Idea

Trademarks, patents and copyrights are esoteric legal matters of huge importance to entrepreneurs.

Marketing

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.

Branding

Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.

Branding

What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.

Legal

Avoid These 8 Toxic Trademark Mistakes

With a little creatiivity and attention to detail you can protect your own trademarks but the key is to be thorough.

Growing a Business

How to Conduct a Patent Search to Make Sure Your Brilliant Invention Doesn't Already Exist (Infographic)

A step-by-step guide on how to find out if your invention has already been patented. We're crossing our fingers it hasn't.

Legal

Yelp Sues Sites That Claim They Can Sell Business Owners 5-Star Reviews

The embattled crowdsourced review platform returns to court again but this time it is on the other side of the legal line.

Starting a Business

The Companies That Apply for the Most Patents and Trademarks (Infographic)

Legal startup SmartUp generated this infographic summarizing who is getting patents, where and how long it is taking the application process to complete.

Legal

Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery

'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.

Growing a Business

Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy

The star stealthily filed trademark applications for certain lyrical stylings from her latest album, '1989.'

Legal

Lower Trademark Filing Fees Coming Soon

The U.S. Patent and Trademark Office will be charging lower filing fees starting in the middle of January.

Franchise

Chick-fil-A Fails to Shut Down 'Eat More Kale' in Trademark Battle

A kale-loving solopreneur triumphed over the famous chicken chain, who's slogan is 'Eat Mor Chikin.'