Trademarks

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Free On-Demand Webinar: How to Set the Legal Framework for Your Startup

Join Jim Gatto, partner at Sheppard Mullin, as he discusses trademarking products, protecting intellectual property and more.

How to Test and Choose the Best Name for Your Business

You want to trust your gut – but this test can help confirm that the name you like is right for your business.

Brad Flowers

· 6 min read

Should You Call Out Your Copycat on Social Media?

It's a splashy way to defend your company, but can it actually help protect it?

Stephanie Schomer

· 7 min read

4 Tips for Launching a Successful Rebrand

A break with the past can be just what the doctor ordered.

Darpan Munjal

· 6 min read

How New, Small Business Owners Can (and Should) Be Protecting Their Brand

Your new business is your baby, after all. Don't you want to protect your baby?

Peter Bronstein

· 6 min read

Remember Slice Soda? It's Back -- But Very Different.

Why these entrepreneurs bet on nostalgia for the old soda brand.

Liz Brody

· 7 min read

Procter & Gamble Wants to Trademark WTF and LOL

The company isn't the first to try and own something that is publicly and widely used.

Nina Zipkin

· 2 min read

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.

Darpan Munjal

· 8 min read

How to Protect Your Intellectual Property

Jessica Abo sits down with attorney Scott Sisun to find out what your company may need when it comes to intellectual property.

Jessica Abo

· 1 min read

Clothing Company Named 'Steve Jobs' Can Keep Name After Apple Loses Legal Battle

The Italian company can continue to use the Apple founder's name and Apple's logo and plans to start offering electronic devices under the brand.

Matthew Humphries

· 2 min read

4 Novel Trademark Developments We Saw in 2017

Current events quickly morph into trademarking sprees seeking to capitalize on what's in the news.

Jaia Thomas

· 3 min read