Your business' brand is one of your most valuable assets -- and it can be protected more easily than you may think.
Trade shows can be costly, but they are a great way to network and market your product.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space In the Naming Game
Naming specialist Ragen Alexander says that companies often get stuck thinking they must have a few popular qualities in a brand name. But they're missing big opportunities to capitalize on language in other ways.
Protecting AI-generated brand assets is a critical and fast-evolving sphere.
A Tesla superfan said they filed a trademark application for boats because Elon Musk mentioned the Cybertruck might be able to go in the water.
Is your logo safe? As a brand expert and CEO of a logo design company, I'll reveal whether you're exposing your brand to risk.
Who owns the rights to the Maverick's name?
Here's how to protect your brand's most valuable asset: trademarks.
Don't overlook the importance of trademarks, as they are paramount in protecting your brand.
Whether you're protecting your product or protecting your company from infringing on someone else's, you must factor precautions into any product strategy.
From a business perspective, intellectual property doesn't seem like such a massive thing to consider. Ideas have value, and protecting that value is typically done by registering the right to use the idea for profit. We can quickly see how profitable ideas can be, with some intellectual property rights cases setting for multiple millions in damages.
There's a ton of value in registering one for your business.
You want to trust your gut – but this test can help confirm that the name you like is right for your business.
Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.