Trademarks

News and Articles About Trademarks

Apply For a Trademark Before It's Too Late
Trademarks

Apply For a Trademark Before It's Too Late

With trademarks, the early bird gets the worm.
Nellie Akalp
6 Tips for Registering a Trademark Overseas
Trademarks

6 Tips for Registering a Trademark Overseas

Not registering your trademark overseas immediately can cost you in the long run.
Jaia Thomas
3 Inspiring Business Lessons From Billionaire Media Mogul Oprah Winfrey
Radicals & Visionaries

3 Inspiring Business Lessons From Billionaire Media Mogul Oprah Winfrey

From safeguarding your brand to trusting your gut, there's much to learn from the wildly successful ascent of Lady O, the 'queen of all media.'
Kim Lachance Shandrow
Why Riding the #Rio2016 Wave Could Land Your Business in Legal Trouble
Olympics

Why Riding the #Rio2016 Wave Could Land Your Business in Legal Trouble

The U.S. and International Olympic Committees are cracking down on the unauthorized use of their intellectual property.
Lydia Belanger
What I Learned From Being an Accidental Copycat
The Grind

What I Learned From Being an Accidental Copycat

Did Melania plagiarize Michelle (and, if so, why her instead of Pat Nixon or Nancy Reagan?) or are we all just recycling and reusing good lines?
Adina Grigore
McDonald's Wins EU 'MacCoffee' Trademark Dispute
McDonald's

McDonald's Wins EU 'MacCoffee' Trademark Dispute

The case underscores the battle between brand names and so-called free-riders who might benefit from the marketing spent on brands without bearing the same costs.
Facebook Beverages Won't Be a Thing in China After Rare Trademark Win
Court Cases

Facebook Beverages Won't Be a Thing in China After Rare Trademark Win

The Beijing Municipal High People's Court said the Zhongshan Pearl River Drinks application to label certain foods and beverages 'face book' was an obvious act of copying and harmed fair market competition.
Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name
Marketing Bootcamp

Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name

The Beijing company Xintong Tiandi Technology can now sell IPHONE-branded purses, wallets and phones cases.
Lydia Belanger
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Make More Happen

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
ICYMI: Kylie Minogue Is Not Cool With Kylie Jenner's Attempt to Trademark Shared First Name
Trademarks

ICYMI: Kylie Minogue Is Not Cool With Kylie Jenner's Attempt to Trademark Shared First Name

The singer's representatives dismissed Jenner as a 'secondary reality television star' in their bid to stop her from trademarking the name 'Kylie' in the U.S.
Laura Entis
Your New Business Name Should Be Memorable, Spell-able and Available
Business Optimization

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.
Nellie Akalp
Fans React Angrily After Popular YouTubers File to Trademark 'React'
Make More Happen

Fans React Angrily After Popular YouTubers File to Trademark 'React'

The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Nina Zipkin
Government Must Protect Rude or Racist Brands, Court Says
Legal

Government Must Protect Rude or Racist Brands, Court Says

The U.S. Trademark Office must protect companies with slur names, according to the Circuit Court of Appeals in Washington, D.C.
What the Color of Your Logo Says About Your Company (Infographic)
Make More Happen

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford