Trademarks

Branding

How to Test and Choose the Best Name for Your Business

You want to trust your gut – but this test can help confirm that the name you like is right for your business.

Should You Call Out Your Copycat on Social Media?

It's a splashy way to defend your company, but can it actually help protect it?

4 Tips for Launching a Successful Rebrand

A break with the past can be just what the doctor ordered.

How New, Small Business Owners Can (and Should) Be Protecting Their Brand

Your new business is your baby, after all. Don't you want to protect your baby?

Remember Slice Soda? It's Back -- But Very Different.

Why these entrepreneurs bet on nostalgia for the old soda brand.

More From This Topic

News and Trends

Procter & Gamble Wants to Trademark WTF and LOL

The company isn't the first to try and own something that is publicly and widely used.
Trademarks

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.
Intellectual Property

How to Protect Your Intellectual Property

Jessica Abo sits down with attorney Scott Sisun to find out what your company may need when it comes to intellectual property.
Apple

Clothing Company Named 'Steve Jobs' Can Keep Name After Apple Loses Legal Battle

The Italian company can continue to use the Apple founder's name and Apple's logo and plans to start offering electronic devices under the brand.
Trademarks

4 Novel Trademark Developments We Saw in 2017

Current events quickly morph into trademarking sprees seeking to capitalize on what's in the news.
Lawyer intellectual property

5 Things an IP Attorney Will Make You Do Before You Launch a Crowdfunding Campaign

Evaluating patent risk is serious business -- and the single most important reason for retaining an experienced patent attorney.
Intellectual Property

Using Your Intellectual Property to Escape the 9-to-5

Here's how to make sure your idea isn't stolen, corrupted or plagiarized by every Tom, Dick and Sally.
copycats

What Should You Do About Copycat Competitors?

When someone's just replicated your product, what you should do first is get on the phone and show 'em whom they're messing with.
Legal Advice

Planning a 'March Madness' Promotion for Your Business? Beware the NCAA's Wrath.

An intellectual property lawyer breaks down why you should think twice before using the annual tournament in your marketing or promotions.