Trademarks

Everything You've Ever Wanted to Know About Trademarks

There's a ton of value in registering one for your business.

Sid Peddinti

How to Test and Choose the Best Name for Your Business

You want to trust your gut – but this test can help confirm that the name you like is right for your business.

Brad Flowers

Could This Watch Company's Legal Battle Change Trademark Law Forever?

Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.

Liz Brody

Free On-Demand Webinar: How to Set the Legal Framework for Your Startup

Join Jim Gatto, partner at Sheppard Mullin, as he discusses trademarking products, protecting intellectual property and more.

Should You Call Out Your Copycat on Social Media?

It's a splashy way to defend your company, but can it actually help protect it?

4 Tips for Launching a Successful Rebrand

A break with the past can be just what the doctor ordered.

Darpan Munjal

How New, Small Business Owners Can (and Should) Be Protecting Their Brand

Your new business is your baby, after all. Don't you want to protect your baby?

Remember Slice Soda? It's Back -- But Very Different.

Why these entrepreneurs bet on nostalgia for the old soda brand.

Liz Brody

Procter & Gamble Wants to Trademark WTF and LOL

The company isn't the first to try and own something that is publicly and widely used.

Nina Zipkin

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.

Darpan Munjal

How to Protect Your Intellectual Property

Jessica Abo sits down with attorney Scott Sisun to find out what your company may need when it comes to intellectual property.

Jessica Abo