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More Posts on Trademarks
There's a ton of value in registering one for your business.
You want to trust your gut – but this test can help confirm that the name you like is right for your business.
Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.
Join Jim Gatto, partner at Sheppard Mullin, as he discusses trademarking products, protecting intellectual property and more.
Your new business is your baby, after all. Don't you want to protect your baby?
Why these entrepreneurs bet on nostalgia for the old soda brand.
With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.