Trademarks

Business Name

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.
YouTube

Fans React Angrily After Popular YouTubers File to Trademark 'React'

The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Legal

Government Must Protect Rude or Racist Brands, Court Says

The U.S. Trademark Office must protect companies with slur names, according to the Circuit Court of Appeals in Washington, D.C.
Infographics

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Legal

3 Key Legal Issues Online Marketers Need to Know About

There are several key legal issues you need to be aware of before you start contacting customers or potential customers
Branding

Don't Skimp on Trademark Protection for Your New Brand

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Trademarks

3 Things to Do After You Register a Trademark

To maximize your protection, follow this quick checklist.
Infographics

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)

From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Trademarks

A Business Name vs. a Trademark: Do You Know the Difference?

One gives you protection in your state only; the other gives protection in all 50.
Legal Advice

What You Need to Know to Protect Your Big Idea

Trademarks, patents and copyrights are esoteric legal matters of huge importance to entrepreneurs.

The Little-Mentioned Consequence of Selling Marijuana

You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
Trademarks

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Branding

Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Branding

What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Legal

Avoid These 8 Toxic Trademark Mistakes

With a little creatiivity and attention to detail you can protect your own trademarks but the key is to be thorough.