The singer's representatives had dismissed Jenner as a 'secondary reality television star' in their bid to stop her from trademarking the name 'Kylie' in the U.S.
The case underscores the battle between brand names and so-called free-riders who might benefit from the marketing spent on brands without bearing the same costs.
The Beijing Municipal High People's Court said the Zhongshan Pearl River Drinks application to label certain foods and beverages 'face book' was an obvious act of copying and harmed fair market competition.
From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.