Trademarks

Innovation Now

What Sochi Can Teach Us About Trademarks

When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
Technology

Keeping Your Intellectual Property Safe and Sound

Whether they know it or not, almost all startups possess some sort of intellectual property. Here are a few ways to protect these IP secrets.
Innovation Now

App Developer to Facebook: We Had 'Paper' First

FiftyThree, which created its own award-winning app entitled Paper in 2012, may take legal action against Facebook for its much-ballyhooed new reader app of the same name.
Technology

Sweet Victory: Candy Crush Developer Trademarks the Word 'Candy'

The U.S. Patent and Trademark Office has approved a trademark claim filed by the social game company, King. Now, Apple is notifying app developers in breach of the ruling.
Starting a Business

A Tech-Driven Apparel Company Pockets Big Sales

Scottevest has recorded steady revenue growth, expecting to finish 2013 with sales of $10 million.
Growth Strategies

How to Keep Your Startup's Secrets Private

Our expert attorney Peter Buckland discusses how startups should go about divulging startup secrets to investors, business partners and others.
Marketing

Why Your Business's Name Doesn't Matter as Much as You Think

The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
Growth Strategies

Safeguarding Your Brand? Avoid Intellectual Property Landmines

Your idea isn't the only thing that needs protection. Your name, your logo, your images and your sounds--are the intellectual property that makes your business your own.
Growth Strategies

7 Biggest Myths Business Owners Believe About Using Copyrighted Material

When it comes to copyright, how savvy are you? Here are the biggest misconceptions business-owners have about using copyrighted material.
Growth Strategies

How Entrepreneurs Can Avoid Microsoft's SkyDrive Trademark Misstep

Follow these expert tips for naming your startup and protecting your brand from trademark infringement.
Growth Strategies

Using Someone Else's Intellectual Property Comes At a Price

In the IP wars, you have to figure out if a potential violation is worth the penalties you might pay.
Starting a Business

The Rising Threat of Patent Trolls and What You Can Do to Protect Your Startup

Tim Sparapani of Application Developers Alliance provides insight into the world of patent trolls.
Starting a Business

When Business Names Confuse Consumers: The Basics of Trademark Law

A look at the recent Florida health club lawsuit between 'YOU FIT' and competitor 'FIT U,' and what your business can learn from it about trademark infringement.
Starting a Business

Lessons Learned from Scary Business Mistakes

Young entrepreneurs often share common stumbles. Here are three tips to avoid making the same startup mistakes.
Starting a Business

Five Overlooked Legal Mistakes Entrepreneurs Make

When starting a business, details can get lost in the excitement of a new venture. Here are the top legal mistakes unwittingly made by new business owners -- and how to avoid them.