Don't Skimp on Trademark Protection for Your New Brand
Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
3 Things to Do After You Register a Trademark
To maximize your protection, follow this quick checklist.
Trademarks: The First Line of Defense Protecting Your Brand (Infographic)
From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
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A Business Name vs. a Trademark: Do You Know the Difference?
One gives you protection in your state only; the other gives protection in all 50.
What You Need to Know to Protect Your Big Idea
Trademarks, patents and copyrights are esoteric legal matters of huge importance to entrepreneurs.
The Little-Mentioned Consequence of Selling Marijuana
You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery
Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)
Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Jo-Ná A. Williams
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What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks
The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Avoid These 8 Toxic Trademark Mistakes
With a little creatiivity and attention to detail you can protect your own trademarks but the key is to be thorough.
How to Conduct a Patent Search to Make Sure Your Brilliant Invention Doesn't Already Exist (Infographic)
A step-by-step guide on how to find out if your invention has already been patented. We're crossing our fingers it hasn't.
Kim Lachance Shandrow
Yelp Sues Sites That Claim They Can Sell Business Owners 5-Star Reviews
The embattled crowdsourced review platform returns to court again but this time it is on the other side of the legal line.
The Companies That Apply for the Most Patents and Trademarks (Infographic)
Legal startup SmartUp generated this infographic summarizing who is getting patents, where and how long it is taking the application process to complete.
Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery
'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.
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