Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.
The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
The U.S. Trademark Office must protect companies with slur names, according to the Circuit Court of Appeals in Washington, D.C.
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The Golden Arches just wouldn't communicate the same thing if they were purple.
There are several key legal issues you need to be aware of before you start contacting customers or potential customers
Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
To maximize your protection, follow this quick checklist.
From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
One gives you protection in your state only; the other gives protection in all 50.
Trademarks, patents and copyrights are esoteric legal matters of huge importance to entrepreneurs.
You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.