Trademarks

How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Take It From The Pros

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Your New Business Name Should Be Memorable, Spell-able and Available
Business Name

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.
Nellie Akalp
Fans React Angrily After Popular YouTubers File to Trademark 'React'
Take It From The Pros

Fans React Angrily After Popular YouTubers File to Trademark 'React'

The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Nina Zipkin
Government Must Protect Rude or Racist Brands, Court Says
Legal

Government Must Protect Rude or Racist Brands, Court Says

The U.S. Trademark Office must protect companies with slur names, according to the Circuit Court of Appeals in Washington, D.C.
What the Color of Your Logo Says About Your Company (Infographic)
Take It From The Pros

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford
3 Key Legal Issues Online Marketers Need to Know About
Legal

3 Key Legal Issues Online Marketers Need to Know About

There are several key legal issues you need to be aware of before you start contacting customers or potential customers
Don't Skimp on Trademark Protection for Your New Brand
Take It From The Pros

Don't Skimp on Trademark Protection for Your New Brand

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Larry Alton
3 Things to Do After You Register a Trademark
Trademarks

3 Things to Do After You Register a Trademark

To maximize your protection, follow this quick checklist.
Jaia Thomas
Trademarks: The First Line of Defense Protecting Your Brand (Infographic)
Take It From The Pros

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)

From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Catherine Clifford
A Business Name vs. a Trademark: Do You Know the Difference?
Trademarks

A Business Name vs. a Trademark: Do You Know the Difference?

One gives you protection in your state only; the other gives protection in all 50.
Nellie Akalp
What You Need to Know to Protect Your Big Idea
Legal Advice

What You Need to Know to Protect Your Big Idea

Trademarks, patents and copyrights are esoteric legal matters of huge importance to entrepreneurs.
Charley Moore
The Little-Mentioned Consequence of Selling Marijuana
Trademark Registration

The Little-Mentioned Consequence of Selling Marijuana

You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
Steve Cook
When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery
Trademarks

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Rohan Ayyar
Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)
Take It From The Pros

Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Jo-Ná A. Williams
OK

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