News and Articles About Virtual Reality
With investments pouring in, retailers should consider how AR might be used for more than games. In fact, AR could up-end and upgrade the shopping experience as we know it.
A slew of new initiatives from HTC is designed to rapidly grow the virtual reality market.
Smartphones, ubiquitous and powerfully versatile, are what makes all the other technical wizardry at CES possible.
HTC Vive's head of content acquisition, who will be speaking at CES, shares her predictions for the immediate future in the growing space.
Startup 8i turned Buzz Aldrin into a hologram to train future Mars astronauts, but it's just getting started.
The show may dictate how the next year of technology will look.
Consumers will grow accustomed to immersive brand experiences, requiring businesses to create campaigns that are more interactive.
Wearables are an example of technology that won't replace human workers, just make them vastly more effective at their jobs.
It won't be drones.
Brendan Iribe will head a newly created personal computer-focused VR division within Oculus.
From Brexit to brand rehab to virtual reality, all the big developments in 2016 offer us lessons for 2017.
VR is growing up.
Marketers are looking at advancements in VR tech so they can further use this storytelling medium.
Before either AR or VR can truly hit critical mass among consumers and businesses, a few key challenges need to be overcome.