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1997s Hottest Businesses

The world seems to be spinning faster than ever. What's "in" this morning is "out" this afternoon. In such an accelerated environment, a business's ability to stay on top of trends is key. Knowing what's happening in your industry and what's likely to happen tomorrow, what consumers want and what they need--these things make or break your business. To help you keep on top of the latest changes, we're offering our selections for the top 11 businesses for 1997.

Some pretty large forces are at work in shaping these business concepts. The aging of the baby boomers (and their parents) is giving rise to an interest in assisted living facilities for older adults and physical therapy to keep people in peak condition. Ongoing corporate downsizing means specialized staffing services and professional employee organizations continue to thrive; newly hot this year are business training companies that help people learn new skills.

The Internet, of course, offers a world of opportunities, as do computer training and consulting. And an increasing interest in "do-it-yourself" projects has spawned such successful concepts as brew-it-yourself custom breweries and paint-your-own-pottery stores.

Our look at next year's hottest businesses will help you target your goals and keep your business on track for success. Check it out--then get to work putting this information to use.

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This article was originally published in the December 1996 print edition of Entrepreneur with the headline: 1997s Hottest Businesses.

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