Lofty Lodgings A new class of airy, open and affordable hotels is springing up.
By Julie Moline •
Opinions expressed by Entrepreneur contributors are their own.
With hotel prices surging, business travelers are taking arenewed interest in midmarket hotels, which usually tradeattractive price points for not-so-attractive design points.
A new hotel company, NYLO, is trying to change that trade-off. The idea,according to CEO John Russell, is to offer the chic style of urbanlofts and the amenities of boutique hotels at midscalerates--typically $115 to $135 per night. NYLO rooms will bespacious, airy, light-filled and slightly industrial. Each roomwill have a flat-screen TV and free high-speed internet; amenitiesinclude a 24-hour restaurant, business center, library, meetingfacilities and gym. The first NYLO properties will open nextyear.
NYLO's intention, Russell says, is to do for loft hotelswhat W did for boutique hotels: Carve a new lodging category thatresonates with trend-conscious consumers, standardize it, and bringit to multiple markets.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In