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A Taste of Success A wine tasting duo make wine-tasking fun for connoisseurs and first-timers alike.

By Florance Chung

Opinions expressed by Entrepreneur contributors are their own.

What: A wine-tasting club starter kit
Who: Stacy Nelson and Darcy Jones of Pet Rock Inc.
Where: Temecula, California
When: Started in 2006
Startup Costs: $15,000

Stacy Nelson and Darcy Jones were just two people who wanted to have a wine-tasting party without the pomp and stuffiness that often comes with such events. Inviting friends and colleagues, the pair launched the first "Wino Club" and decided so much fun shouldn't be confined to their circle of friends alone. So Nelson, 37, and Jones, 38, launched Pet Rock Inc. and created The Wino Club, a wine-tasting club starter kit.

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