Sweet Dreams

Zzzz. Zzzz. Zzzz. Millions wish it was that simple.
This story first appeared in the January 2000 issue of Entrepreneur. To receive the magazine, click here to subscribe.

When your spouse delicately expresses that sleeping with you is like sharing a bed with a Rockettes hopeful, or that in between your ocean-liner-like snores, he or she contemplates dialing 911 due to your intermittent cessation of breath, you're among a reported 80 percent of adults who have a sleep disorder. According to the National Sleep Foundation, sleep deprivation and fatigue-related error cause more than $100 billion in damages annually in the United States, and is figured to contribute to more than 100,000 transportation crashes alone.

With an increased awareness of sleep apnea, insomnia, restless-leg syndrome and 81 other known nocturnal disorders, millions of Americans have realized the importance of therapeutic intervention. Among the products for facilitating a good night's sleep are Origins' Sensory Therapy "sleep" line of bath soak, tea and pillow mist for the rejuvenation of a society shunning the "fast-lane" lifestyle.

Contact Source

Origins, (800) ORIGINS, http://www.origins.com

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