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How to Hire a Webmaster How to size up and select a webmaster who can keep your site one step ahead.

By Mikal E. Belicove

Opinions expressed by Entrepreneur contributors are their own.

In the web's early days, knowledge of HTML and an eye for graphics were all a webmaster needed to succeed. Now, a top-notch webmaster must be a jack-of-all-trades, excelling in server and application programming, graphics design, e-mail marketing, media development, site security, social media integration and more.

Here's what you should be looking for in an outstanding webmaster:

A diverse portfolio demonstrating knowledge and skills in visual design, web graphics and programming.