If your target customers are men, understanding the purchasing behavior of your male audience is critical when it comes to marketing your products or services. But it isn't always easy.
There are a number of misconceptions regarding how and why different types of men shop, and what they're shopping for. For instance, many people believe that men don't search for bargains, which isn't completely true. After looking at statistics from a variety of sources, men do look for bargains -- they simply have a different approach than women.
Men, especially young dads (age 25 to 40 years old), are influenced by results from the major search engines, according to a report from Microsoft. Business owners should focus on building an effective mix of search engine optimization (SEO) and pay-per-click (PPC) tactics to market your business effectively within the search results.
And most men use social networks when researching products, according to a survey of 1,000 social-media users by New York City-based performance marketing services firm Performics. The lesson: utilize social media to tell the story of your business and products to give men the insights on what your company offers over your competitors.
For your business, you'll want to gather the appropriate data to alter your shopping experience -- online and offline -- to best suit the male demographic. With that in mind, consider these 10 statistics that highlight different patterns in the purchasing behavior of men:
The author is an Entrepreneur contributor. The opinions expressed are those of the writer.