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Revolutionizing the Way We Watch TV and Movies HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.

By Katherine Duncan

Opinions expressed by Entrepreneur contributors are their own.

Kristen Teig
Sharon Peyer and Andrew Prihodko of HitBliss

With only a few legal options for accessing TV programs and movies over the internet--pay upfront (Netflix, Amazon, iTunes) or sit through advertisements (Hulu)--it was inevitable that an alternative model would emerge.

HitBliss, an online streaming site developed by husband-and-wife team Sharon Peyer and Andrew Prihodko, offers popular shows like NBC's Battlestar Galactica and hit movies from the likes of Paramount Pictures, Focus Features and Universal Pictures. Users can purchase titles from the HitBliss Store for roughly $4 per movie or $2 per TV show. But the revolution starts with the HitBliss Earn service.

The Disruptors: 2013

Disrupters: Sharon Peyer, Andrew Prihodko
Company: HitBliss
Big idea: Earn money for entertainment by engaging with targeted ads