In Going Public, Candy Crush Maker Hopes Investors Have a Sweet Tooth
Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time.
Preliminary fundraising targets were set at $500 million, though the company expects a multi-billion dollar valuation, reports The New York Times. It will trade on the NYSE under “KING.”
The Dublin-based company has most notably rocked the mobile gaming arena with Candy Crush, a free app that nevertheless comprises 78 percent of its estimated annual revenues of $1.9 billion.
Other popular creations include Pet Rescue Saga, Farm Heroes Saga and Papa Pear Saga.
Launched on Facebook in 2012, Candy Crush reaps most of its wages from various add-ons that an average of 93 million daily players can opt to buy. King said that more than one billion Candy Crush games are played every day.
While the company’s colossal growth is happening at lightning speed -- 7,000 percent last year, said the Times -- many investors were wary of its long-term prospects.
Candy Crush’s disproportionate contributions to King earnings raises questions about the fundamental distinctions between a company and a product. And as evidenced by recent phenomenon Flappy Bird -- which fluttered away nearly as soon as it landed -- hit titles come and go.
Moreover, the path already trod by competing developer Zynga, which had its IPO in 2011, does not look altogether promising.
As the proprietor of such hits as Farmville, Draw Something and Words With Friends, Zynga has bled revenue in recent years and its shares have tumbled more than 50 percent since their debut, noted The Wall Street Journal.
Related: The Keys to Candy Crush's Success