📺 Stream EntrepreneurTV for Free 📺

Nest Opens Its Software Platform to Developers in Bid to Conquer the Connected Home Consumers will now be able to control their Whirlpool washers and dryers, Mercedes-Benz vehicles and Logitech remote controls through Nest's operating system.

By Geoff Weiss

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Nest Labs is moving beyond its hardware strongholds -- its famed smart thermostats and smoke detectors -- to conquer a wider array of categories within the connected home.

The Google-owned home automation company today launched the Nest Developer Program, in which it will open up its software platform to "more than 5,000 developers."

Partners both inside and outside of the home have expressed interest in automating their products via Nest's proprietary software, the company said, "from lighting to appliances to fitness bands and even cars."

Accordingly, consumers will soon be able to communicate with their Whirlpool washers and dryers, Mercedes-Benz vehicles, Logitech remote controls, Jawbone fitness devices, LIFX lightbulbs and a whole host of other appliances through Nest's operating system, the company said.

Related: Google-Owned Nest Buys Dropcam, a Home-Monitoring Startup, for $555 Million

Additional partnerships slated for fall include Chamberlain garage door openers and Google itself. Its personal assistant service, Google Now, will be able to set Nest thermostats to a certain temperature when it detects that a user is en route home.

Nest will allow partners to link their software and apps to its thermostat, which will act as a hub for other devices, the company's co-founder, Matt Rogers, told The Wall Street Journal. And though it will be closely attuned to users' daily habits, Nest will share "limited" information about consumers with Google and its partners, he said.

Google's Nest is not the only contender in a heated chase to become the OS of choice for tomorrow's connected home. At its World Wide Developers Conference earlier this month, Apple introduced HomeKit, which will integrate the automation of locks, lights, cameras, doors, thermostats, plugs and switches via iOS 8.

And yesterday, startup hub Quirky, famed for incubating and bringing to market electronic inventions and home appliances, spun off a separate company called Wink. Its aim is comparable to Nest's: to create open-system software for the forthcoming devices that will comprise our connected homes.

Related: New Breed of Products Aims to Improve Users' Lives

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Business News

These 4 Words Make It Obvious You Used AI to Write a Paper, According to New Research

Scientists are increasingly using ChatGPT and other AI bots to write studies.

Science & Technology

Exploring How Virtual Reality is Changing Startups

Virtual reality's immersive environment is where startup marketing is headed, and early adopters will be the ones who profit.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Business News

'They're Scared': PNC Arena Bans New York Residents From Purchasing Tickets Ahead of Rangers, Hurricanes NHL Playoff Matchup

The two teams will face off in Game 1 of the second round of the Eastern Conference fight for the Stanley Cup.