They could well be the closest thing to the perfect gift because they can be totally customized to suit the giver, the recipient, the occasion and the desired price. For some people, creating them is the perfect business: an opportunity to be artistic, creative and entrepreneurial.
The product is gift baskets. And as an artistic, creative and entrepreneurial individual, you've decided this is the business for you.
Certainly it's an industry with tremendous "fun" potential. You get to buy lots of cute, clever gift items; you get to pull those items together in an attractive container and create a charming presentation; and you get to provide a product that delivers infinite pleasure to the recipient. Both givers and receivers of gift baskets appreciate the creativity and uniqueness of the concept.
There's also a respectable profit potential. As popular as they are, the market for gift baskets is still wide open and the sales opportunities are virtually limitless. But this isn't a game; it's a serious business. It doesn't require a great deal of startup capital--many successful gift basket businesses were started with just a few hundred dollars. What it does require is thoughtful planning, preparation and commitment fueled by a strong dose of excitement and enthusiasm.