From the July 2001 issue of Entrepreneur

"My first big purchase was a watch from Tiffany's. I was doing a project a few blocks [from] the flagship Tiffany's in Manhattan. When the scope of our project changed and we knew we hit a home run, I decided to go with the Rolex Oyster, as I loved scuba diving and it was such a classic."

-Jennifer Carey
Founder of JLC environmental consultants
New York City

"A few weeks before the company's launch, I bought a bottle of French champagne. It still rests unopened in my fridge. I was so busy, I never had a launch party. When I get around to having one, I know what the invitations will say: 'It's The (After) Thought.' "

-Amelia Ostroff
Founder of It's The Thought.com,
Online Gift Consultation Service
Seal Beach, California

"[Although the combined value of my companies is close to $500 million], I still live in the same apartment and spend cash on the same stuff as before. The only thing I really splurged on was putting my money into starting another company."

-Ric Fulop
Founder of Broadband2wireless (mobile broadband wireless internet provider), chinook communications (broadband technology manufacturer) and into networks (provider of software for broadband companies)
Boston


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