Jay Conrad Levinson
From Jay Conrad Levinson
Jay Conrad Levinson is the father of Guerrilla Marketing, the bestselling marketing series in history, selling more than 14 million copies worldwide. He is chairman of Guerrilla Marketing International. His latest books include Guerrilla Marketing in 30 Days, 2nd. Edition with Al Lautenslager, Guerrilla Marketing on the Internet with Mitch Meyerson and Mary Eule Scarborough, and Startup Guide to Guerrilla Marketing with Jeannie Levinson.
Give Web Users What They Really Want
Most people go online with a goal in mind. Learn to capitalize on their habits.What Marketing Is and Is Not
Knowing the difference is the first step in creating a successful campaign.The Essentials of Guerrilla Marketing
Implement these building blocks to create a successful campaign.Learn to Market More Creatively
Knowledge of your industry can bring originality to your business.Here's the Plan
5 minutes are all you need to create a top-notch marketing plan--and get your business ready for success.Coupons and Contests
Who can say no to a free gift? Find out why coupons and prize give-aways are good for business.Boost Sales With Coupons and Contests
Two time-tested marketing strategies that draw attention.Promote Your Business With Coupons and Contests
Guerrilla hints for maximizing your discounts and free products offers.Mind Over Market
Over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book, Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21stGuerrilla Marketing in a Tough Economy
To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.E-Ticket
12 ways to tap into the power of e-mailMay I...?
Getting permission to market to new prospects could snag you more customers.Reality Check
Have you heard the news? It's time for your business to get real.Need To Know?
In the information age, knowledge is your best weapon.Hard To Get By
Marketing to today's discriminating customers takes a little ingenuity.Playing Favorites
For best results, market to your best customers.In The Trenches
What makes a guerrilla entrepreneur? One part grit and two parts gumption.Scout's Honor
Toss out the cheesy ads, cheap stationery and phony testimonials. Building true credibility will take your business farther.Tech Advantage
Don't know your modem from your monitor? Get tech-savvy -- or watch your marketing efforts suffer.Attention Getters
Fresh ways to get a rise out of your marketing efforts.Mind Over Matter
Sigmund Freud and B.F. Skinner may be dead, but they can still help your business.Stakeout
What are your competitors up to? Here are five ways to find out.Hit Or Myth?
Learning to distinguish facts from fables for your marketing campaign.Point and Click
Do-it-yourself marketing materials that do the work for you.Good Ideas
Tips to revitalize your marketing strategyTaking Care
17 ways to show your customers you care.Test Flight
Woo new customers with a pilot project.It's About Time
The right marketing target date could give your product the attention it deserves.Good Timing
Think time is money? Don't kid yourself--it's far more valuable than dollars and cents.Clear Advantage
Focusing on your company's competitive edge.Most Popular
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