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Attention Getters Fresh ways to get a rise out of your marketing efforts.

By Jay Conrad Levinson

Opinions expressed by Entrepreneur contributors are their own.

Out of ideas? Looking for some inspiration? This month, we lookat some tactics guerrilla marketers have used to rejuvenate theirmarketing.

  • A bakery prints a newsletter on the flip side of its breadlabels, which are inserted into the plastic bag with thebread.
  • A brewery tucks a mini-catalog touting T-shirts and mugs intoevery six-pack. Today, orders are approaching 2,000 per month andclimbing.

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