Attention Getters Fresh ways to get a rise out of your marketing efforts.

Out of ideas? Looking for some inspiration? This month, we lookat some tactics guerrilla marketers have used to rejuvenate theirmarketing.

• A bakery prints a newsletter on the flip side of its breadlabels, which are inserted into the plastic bag with thebread.

• A brewery tucks a mini-catalog touting T-shirts and mugs intoevery six-pack. Today, orders are approaching 2,000 per month andclimbing.