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Mind Over Market Over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book, <i>Guerrilla Marketing</i>. Now, he shows you how to master guerrilla marketing for the 21st century.

By Jay Conrad Levinson

Opinions expressed by Entrepreneur contributors are their own.

Editor's Note: Looking for our online exclusive? Click here for even more guerrilla marketing techniques from Al Lautenslager.

Have you ever wondered why you don't have all the clients or customers you need? Many times it's because you can't decide where to begin marketing, you aren't sure how to put the pieces together, or you can't stay motivated and focused. You are capable of doing many of the things required for effective marketing, but the real question is, will you?

If you're making a list of the top three things that would make your business a success today, marketing should be at the top of the list. Pure and simple, if people don't know about you, your products or your services, they can't buy from you.