Hit Or Myth? Learning to distinguish facts from fables for your marketing campaign.

There are many marketing myths that ought to be tucked awaywhere you keep the collected works of the Brothers Grimm and MotherGoose. They may be fun to read, but they're disastrous to anymarketing campaign. Here are 10 of them:

1. Myth: It's good to have a lot of white space inadvertisements, brochures and other printed material.

Truth: Your prospects and customers care more aboutinformation than blank space. White space usually substitutes forpowerful ideas, a list of benefits and a fertile imagination. Yes,white space is aesthetically pleasing, but profits are even moredelightful.