Katherine Duncan

Katherine Duncan

Blast From the Past: Nostalgia Becomes a Marketing Strategy
Nostalgia

Blast From the Past: Nostalgia Becomes a Marketing Strategy

'90s flashbacks target an influential buying group.
3 Benefits of Meeting Face to Face
Business Circle

3 Benefits of Meeting Face to Face

Even in the digital age, your most powerful sales tool may still be meeting in person.
Turning Time Into Currency at Age 23
Young Millionaires

Turning Time Into Currency at Age 23

With his startup Kiip, Brian Wong is connecting consumers with brands by rewarding engagement.
Building a Peer-to-Peer Car Sharing Network at Age 27
Young Millionaires

Building a Peer-to-Peer Car Sharing Network at Age 27

With her startup Getaround, Jessica Scorpio is connecting individual car owners with renters.
Wish Waiting for a Table Was Less Painful? There's an App for That.
Dining

Wish Waiting for a Table Was Less Painful? There's an App for That.

NoWait efficiently manages waits for tables, reducing stress levels for customers and restaurant owners alike.
Leveraging Big Data to Boost Click-Through Rates
Retention Science

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Franchises

Despite Challenges, Franchising Continues to Rebound in 2014

The sector created an estimated 11,000 new establishments and 150,000-plus jobs in 2013, outpacing the overall U.S. economy in business formation and job growth.
Digital or Traditional Marketing? Depends on Your Business
Marketing

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.
Connect With Angry Customers Before They Yelp
Growth Strategies

Connect With Angry Customers Before They Yelp

The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.
Tracking Customers Beyond Google Analytics
Business Circle

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
3 Steps for Assembling a Startup Dream Team
Growth Strategies

3 Steps for Assembling a Startup Dream Team

You may have a great idea, but your company's fate depends in large part on the strength of your team.
How an Ad Agency Fixed Its Call-Center Marketing
Driving Business - Driving Success

How an Ad Agency Fixed Its Call-Center Marketing

Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.
Starting a Business

How Keeping Wine Cold Became a Hot Business

Ben Hewitt created the Corkcicle to ensure "perfectly chilled wine every time."
Find the Right Hires for Each Stage of Your Startup
Growth Strategies

Find the Right Hires for Each Stage of Your Startup

From your business partners to full-time staff, here is what to look for at three critical stages of your startup.
Revolutionizing the Way We Watch TV and Movies
Marketing

Revolutionizing the Way We Watch TV and Movies

HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.