Katherine Duncan

Katherine Duncan

30 Recent Stories

Leveraging Big Data to Boost Click-Through Rates
Marketing

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Franchises

Despite Challenges, Franchising Continues to Rebound in 2014

The sector created an estimated 11,000 new establishments and 150,000-plus jobs in 2013, outpacing the overall U.S. economy in business formation and job growth.
Digital or Traditional Marketing? Depends on Your Business
Marketing

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.
Connect With Angry Customers Before They Yelp
Customer Loyalty and Retention

Connect With Angry Customers Before They Yelp

The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.
Tracking Customers Beyond Google Analytics
Online Marketing

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
3 Steps for Assembling a Startup Dream Team
Managing Employees

3 Steps for Assembling a Startup Dream Team

You may have a great idea, but your company's fate depends in large part on the strength of your team.
How an Ad Agency Fixed Its Call-Center Marketing
Grow Your Business

How an Ad Agency Fixed Its Call-Center Marketing

Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.
Business Ideas

How Keeping Wine Cold Became a Hot Business

Ben Hewitt created the Corkcicle to ensure "perfectly chilled wine every time."
Find the Right Hires for Each Stage of Your Startup
Hiring Center

Find the Right Hires for Each Stage of Your Startup

From your business partners to full-time staff, here is what to look for at three critical stages of your startup.
Revolutionizing the Way We Watch TV and Movies
Marketing Ideas

Revolutionizing the Way We Watch TV and Movies

HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.
The Serial Entrepreneur Who Is Tackling E-Waste With EcoATMs
Business Ideas

The Serial Entrepreneur Who Is Tackling E-Waste With EcoATMs

Automated kiosks that buy back used electronics aim to ease the electronic waste burden and put cash in consumers' pockets.
A Mobile App That Makes Hailing a Taxi Easier and More Efficient
Apps & Software

A Mobile App That Makes Hailing a Taxi Easier and More Efficient

No more waiting for a ride. Hailo aims to connect passengers and taxis within two minutes in cities all over the world.
How to Bring Life Back to Your Office
Lifestyle

How to Bring Life Back to Your Office

Are you in need of some recharging? Is your staff looking a little drained? We've got the tools and tips to help you get back in action.
How to Spread the Word Through Content Marketing
Online Marketing

How to Spread the Word Through Content Marketing

Five tips for getting your online content marketing message right.
How to Build an Advisory Board
Choosing a Business Structure

How to Build an Advisory Board

Why you should consider building an advisory team alongside your business plan -- and how to get started.
How to Stay Excited About Your Business
Growth Strategies

How to Stay Excited About Your Business

A motivational psychology expert suggests strategies to put into play once your initial enthusiasm about your startup starts to waver.
How to Combat Identity Theft
Technology

How to Combat Identity Theft

Two small businesses team up to combat fraud.
App Aims to Satisfy Real-Estate Lust
Apps & Software

App Aims to Satisfy Real-Estate Lust

A photo of any house reveals treasure troves of app-generated info.
iPad App Sources Travel Photos From Facebook
Apps & Software

iPad App Sources Travel Photos From Facebook

A crowdsourced code allows a travel-photo app to take off.
New Tool Gauges Pinterest Mentions
Social Media

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
How a Pint-Size Entrepreneur Solved a Sticky Toy Dilemma
Young Entrepreneurs

How a Pint-Size Entrepreneur Solved a Sticky Toy Dilemma

When he was just 9 years old, Greyson Maclean discovered the key to his Lego frustrations on a pair of sunglasses.
Four Fitness Startups Find a Unique Workout Niche
Success Stories

Four Fitness Startups Find a Unique Workout Niche

Boutique health clubs are competing with established players like 24 Hour Fitness by creating unique ways to break a sweat. Here are four that are changing the way we work out.
JetSuite Brings Efficiency and Speed to the Private-Jet Set
Profiles

JetSuite Brings Efficiency and Speed to the Private-Jet Set

JetSuite's founder sees smaller planes as the solution to the "broken" $14 billion private-aviation industry.
Carving a New Niche in Craft Beer
Success Stories

Carving a New Niche in Craft Beer

How the Growler Station is building a business on a new beer-to-go concept.
Magazine

A Fork in the Road

Two experts weigh in on career transitions
BeachMint Carves a Retail Niche with Celebrity Appeal
Profiles

BeachMint Carves a Retail Niche with Celebrity Appeal

How Myspace veteran Josh Berman and serial entrepreneur Diego Berdakin are using personal recommendations for exclusive merchandise by celebrity design partners.
Companies to Watch in the Mom-and-Pop Space
Success Stories

Companies to Watch in the Mom-and-Pop Space

Is parenthood inspiring your entrepreneurial instincts? Consider the stories of these cool companies for modern parents from a range of industries.
How to Build a Brilliant Team
Hiring Center

How to Build a Brilliant Team

A Dale Carnegie top executive reveals who you need and where to find them.
How Shopify Became the Go-To Ecommerce Platform for Startups
Websites

How Shopify Became the Go-To Ecommerce Platform for Startups

Dissatisfied with options for online storefronts, a snowboard seller and his friend built one themselves. Now thousands of other businesses use their customizable store builder.
Designing a More Work-Friendly Workspace
Management & Operations

Designing a More Work-Friendly Workspace

A company ditches its traditional office for a cost-effective space that better reflects the way it does business.

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