Digital or Traditional Marketing? Depends on Your Business
All Things Digital
Pink Cake Box
Specialty bakery Pink Cake Box in Denville, N.J., jumped into digital marketing as soon as it opened for business in 2005 by focusing on its site and blog. "We saw it as a way to establish ourselves as an authority and not just display our cakes in the gallery like the competition did," says marketing director Jesse Heap. "We built a site that's updated on a frequent basis, has a blog, interacts with our customers, even provides education." The effort paid off: Pink Cake Box was profitable after one year.
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