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Digital or Traditional Marketing? Depends on Your Business

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This story appears in the September 2013 issue of Start Up.

All Things Digital

Pink Cake Box

Specialty bakery Pink Cake Box in Denville, N.J., jumped into as soon as it opened for in 2005 by focusing on its site and blog. "We saw it as a way to establish ourselves as an authority and not just display our cakes in the gallery like the competition did," says marketing director Jesse Heap. "We built a site that's updated on a frequent basis, has a blog, interacts with our customers, even provides education." The effort paid off: Pink Cake Box was profitable after one year.

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