Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot's Guide to Facebook, is now available at bookstores.
Let's face it, retail expansion can be a daunting process, but it doesn't have to be. Here are some tips every founder can find useful along the path from direct-to-consumer to retail darling.