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Inside the January 1997 Issue
Licensing Your Product
Grow by granting others permission to utilize your concept.
Make your play for a piece of the $100 billion licensing market.
When it comes to customer service, actions speak louder than words.
The founders of the Levenger catalog wrote the book on selling to serious readers.
Small businesses score big by teaming up with the giants.
What welfare reform could mean to your business.
Thinking of starting a new business this year? If so, don't miss our review of the hottest small businesses to start in 1997!
Business books worth a look.
How to take your products from idea to reality.
What makes entrepreneurs tick?
College grads choose entrepreneurship.
Snowboarders turn a hobby into a business.
Meet the Entrepreneurial Woman Small-Business Owners of the Year.
Hottest foreign markets for 1997
7 homebased entrepreneurs offer advice for the new year.
Water stores that cater to budget-minded, health-conscious families are making a splash.
Use templates to pour your work into molds sculpted by professionals.
New products for small and homebased businesses.
Use these techniques to successfully reach your entire market.
Even small-business owners can act like big business with corporate credit cards.
Be sure to research and meet the regulations in your field.
Youre The Boss
6 creative ways to maintain customer satisfaction
Help for Entrepreneurs
With the right recipe for success, your ethnic fast-food restaurant will reach a hungry market.
From The Pages Of...
Excerpted from 203 Ways to Be Supremely Successful in the New World of Selling
Three SBA programs face closer scrutiny.
Expanding the family business overseas
Using metaphors can change the way you--and your customers--perceive your business.
Will your corporation hold up in court? Only if you follow all the rules.
Making the independents loyal.
Are employee conflicts eating away your profits?
An unusual illustration or photograph stops scanning readers in their tracks.
Follow up . . . or fall on your face.
Is your business's image everything it could--and should--be?
Ideas to keep them playing along.
Put your best foot forward this year with a new attitude toward business--and life.
Expand your horizons with a mutual fund that covers the globe.
You're not the lone investor.
Figuring mutual fund fees into your investment strategy.
Off-balance-sheet financing lets you raise money and protect your equity.
Two new tax laws offer small-business owners sweet rewards.
Booming industries and landmark court cases put franchising in the fast lane.
America's number-one franchise proves bigger is better.
Don't get taken by surprise when purchasing a franchise.
With all the Internet has to offer, do you still need the power of an online service?
Company books on the verge of rebellion? Take command with new accounting software.
Worried about protecting computer data? With a tape backup drive, your worries may be over.
Internet and fruit equals profit.
Tips on Advertising on the Web