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Inside the January 1997 Issue

Features

Licensing Your Product

Grow by granting others permission to utilize your concept.

License To Profit

Make your play for a piece of the $100 billion licensing market.

Full Service

When it comes to customer service, actions speak louder than words.

Read All About It

The founders of the Levenger catalog wrote the book on selling to serious readers.

Major Leagues

Small businesses score big by teaming up with the giants.

Labor Gains

What welfare reform could mean to your business.

Top 10 Businesses For 1997

Thinking of starting a new business this year? If so, don't miss our review of the hottest small businesses to start in 1997!

Columns

Books
Business books worth a look.
Bright Ideas
How to take your products from idea to reality.
Business Beat
What makes entrepreneurs tick?
Business Beat
College grads choose entrepreneurship.
Business Beat
Snowboarders turn a hobby into a business.
Business Buzz
Entrepreneurial Woman
Meet the Entrepreneurial Woman Small-Business Owners of the Year.
Global Vision
Hottest foreign markets for 1997
Home Inc.
7 homebased entrepreneurs offer advice for the new year.
Travel Smarts
Whats Hot
Water stores that cater to budget-minded, health-conscious families are making a splash.
Computer Ease
Use templates to pour your work into molds sculpted by professionals.
FYI
New products for small and homebased businesses.
Network Marketing
Use these techniques to successfully reach your entire market.
Start-Up Mart
Even small-business owners can act like big business with corporate credit cards.
Starting Smart
Be sure to research and meet the regulations in your field.
Youre The Boss
6 creative ways to maintain customer satisfaction
Bulletin Board
Help for Entrepreneurs
Business Hotline
With the right recipe for success, your ethnic fast-food restaurant will reach a hungry market.
From The Pages Of...
Excerpted from 203 Ways to Be Supremely Successful in the New World of Selling
Capitol Issues
Three SBA programs face closer scrutiny.
Family Business
Expanding the family business overseas
Leading Edge
Using metaphors can change the way you--and your customers--perceive your business.
Legal
Will your corporation hold up in court? Only if you follow all the rules.
Management Smarts
Making the independents loyal.
Staff Smarts
Are employee conflicts eating away your profits?
Advertising Workshop
An unusual illustration or photograph stops scanning readers in their tracks.
Guerrilla Marketing
Follow up . . . or fall on your face.
Marketing Edge
Is your business's image everything it could--and should--be?
Marketing Smarts
Ideas to keep them playing along.
Sales Success
Put your best foot forward this year with a new attitude toward business--and life.
Fund Smarts
Expand your horizons with a mutual fund that covers the globe.
Money Smarts
You're not the lone investor.
Personal Finance
Figuring mutual fund fees into your investment strategy.
Raising Money
Off-balance-sheet financing lets you raise money and protect your equity.
Tax Talk
Two new tax laws offer small-business owners sweet rewards.
Franchise News
Booming industries and landmark court cases put franchising in the fast lane.
Opportunity Insider
America's number-one franchise proves bigger is better.
Opportunity Insider
Don't get taken by surprise when purchasing a franchise.
Business Bytes
With all the Internet has to offer, do you still need the power of an online service?
Business Software
Company books on the verge of rebellion? Take command with new accounting software.
Buyers Guide
Worried about protecting computer data? With a tape backup drive, your worries may be over.
Tech Smarts
Internet and fruit equals profit.
Web Smarts
Tips on Advertising on the Web
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