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Inside the March 1997 Issue

Features

Finding Your First Customers

Here's how to find out who they are, where they are, and how to get them.

Buddy System

With innovative services, banks are creating new partnerships with small businesses.

Power Up

Motivational superstars share 8 success secrets that changed their lives.

Columns

Books
Books worth a look
Bright Ideas
Strategies for creating products that dominate the marketplace
Business Beat
A new empowerment contracting program offers small business a huge advantage.
Business Beat
The SBA's Office of Advocacy faces the fight of its life.
Business Buzz
Be the first to know
Entrepreneurial Woman
Awards program spotlights supporters of women business owners.
Global Vision
Exporting tips for entrepreneurs
Home Inc.
Should you turn your part-time hobby into a full-time business?
Personal Beat
After-hours tips for busy entrepreneurs
Travel Smarts
News for entrepreneurs on the go
Whats Hot
Self-publishers with the write stuff grab a piece of an $18.5 billion industry.
Computer Ease
Use Windows 95 applets to discover a host of helpful mini-programs.
FYI
New products for small and homebased businesses.
Home Front
6 Ways to ignite your creative-thinking processes
Starting Smart
Find the right figure to make the highest profits.
Youre The Boss
8 Ways to de-craze, unwind and refocus on your business
Bulletin Board
A sampling of financing programs nationwide
Business Hotline
Ring in profits with your own telemarketing business
From The Pages Of...
How persistence and passion turned a new idea into a multimillion-dollar business
Special Events
Capitol Issues
Proposed EPA rules on air quality standards have some small businesses gasping for breath.
Family Business
Make your business's anniversary an event.
Leading Edge
How smart entrepreneurs harness the power of paranoia
Legal
Could you be liable for your corporation's bad decisions?
Management Smarts
Tips and trends for your growing business
Staff Smarts
Employee turnover may be good for your business.
Advertising Workshop
How to give the competition a few kicks--and still come off looking like the good guy
Guerrilla Marketing
Tips to revitalize your marketing strategy
Marketing Edge
Fear of public speaking got you in its grip? Try these tips, and become the talk of the town.
Marketing Smarts
Savvy ideas to boost sales
Sales Success
If you don't know your product inside and out, you won't make the sale.
Fund Smarts
Aggressive, fast-moving fund targets growth companies.
Money Smarts
Money-management strageties
Personal Finance
Recent changes in IRA laws should be music to investors' ears.
Raising Money
Do you stand a chance of getting venture capital? Take this test and find out.
Stock Smarts
Tech-driven acquisitions are firm's stock in trade.
Tax Talk
State and local taxes are taking a bigger bite out of your business. Here's how to fight back.
Franchise News
Will the Internet change franchising as we know it?
Opportunity Insider
Franchise and business opportunities at a glance
Business Bytes
Longing for faster Internet access? Check out these new and upcoming options.
Business Software
Microsoft's New Software Suite Makes Computing Sweet Indeed.
Buyers Guide
More powerful than many desktop computers, today's notebooks are packed with features.
Tech Smarts
The latest in modern technology
Web Smarts
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