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Inside the April 1998 Issue

Features

Perfect Presents

Wrap up profits with a gift basket business.

Dishing It Out

Help yourself to success as a specialty food entrepreneur.

United We Stand

Rather than swim alone in today's murky business waters, entrepreneurs are pairing up through strategic alliances.

Better Off Dead?

Eight ways to spot a product line that's doomed.

Look Before You Leap

In What Were They Thinking? Lessons I've Learned From Over 80,000 New Product Innovations and Idiocies, product development consultant Robert McMath reveals why some products succeed while others fail miserably.

Lend Me Your Ears

Take heed: If you're oblivious to your customers' needs, your sales pitch could fall on deaf ears.

Making Your Move

Relocating your business means more than packing boxes. Make sure you're ready long before moving day.

Shoestring Startups

24 businesses you can start for $3,000 or less.

Columns

Business Buzz
"Dancing Baby" cuts quite a rug.
Entrepreneurial Woman
Cheesecake maven gives destitute women a second chance.
Global Smarts
Do you have what it takes to run a string of stores overseas...in Siberia?
Pulse
The case against British au pair Louise Woodward raised concerns about our nation's child-care services. Can small business calm the storm?
Travel Smarts
If you hate dining solo, you're not alone.
Up and Coming
Yesterday's computer geeks stake a claim in cyberspace. Guess who's cool now?
Small Talk
Great frame-ups, product launcher, kid stuff.
Software Solutions
Take the law into your own hands.
Wise Buys
Your success is on the line when you choose an office phone
Youre The Boss
6 steps to turning cold calls into hot sales.
Bright Ideas
Your chances of hitting the venture capital jackpot could depend on who you know.
Bulletin Board
Illinois.
Trade Shows
Mark your calendar.
Whats Hot
Vitamin C face cream? Coconut oil soap? A growing number of entrepreneurs are cleaning up by going au naturel.
Cutting Edge
In the land of simulation, you can test sales strategies, plot market development and more -- without a bit of risk.
Family Business
Employment contracts could save your business...and your relationships.
Legal
Think your product is better than your competitors'? Be sure you can back it up.
Management Smarts
Giving rewards to prize employees.
Staff Smarts
Offering stock options could help you nab the most desirable employees.
Advertising Workshop
Does your brochure get prospective customers to buy...or say bye-bye?
Guerrilla Marketing
Don't know your modem from your monitor? Get tech-savvy -- or watch your marketing efforts suffer.
Marketing Smarts
Greeting cards reflect the changing face of America.
Sales Success
Next time a customer cancels an order, find out what you did wrong -- and fix it!
Tips and Tactics
Take this hackneyed phrase and make it mean something in your business.
Fund Smarts
Do utility funds turn you off? This one could brighten up your portfolio.
Money Smarts
On a mission for tuition.
Personal Finance
When you want an investment that has some punch in today's uncertain market, a municipal fund may be a good contender.
Raising Money
If you're looking to raise $1 million or less, an exempt stock offering can help you avoid the hassles of formal IPO registration and get you the money you need.
Stock Smarts
This company may seem ho-hum to everyone - except its investors.
Tax Talk
Is your accountant helping your business---or upping your tax bill? Take a close look.
Opportunity Insider
Yesterday's music funds today's schools.
Start-Up Spotlight
Do you know who your customers are?
Business Bytes
Alternative chip makers are sailing into the mainstream PC market -- bringing more choices for computer buyers.
Business Software
Using computer power to organize your life.
Buyers Guide
Scanners are an integral part of today's office. Here's how to get the most for your money.
Tech Smarts
Could adjusting your monitor reduce eye strain?
Tools
State-of-the-art tech tools.
Web Smarts
You're not the only one who hates spam.
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