Inside the April 1998 Issue
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Perfect Presents

Wrap up profits with a gift basket business.

Dishing It Out

Help yourself to success as a specialty food entrepreneur.

United We Stand

Rather than swim alone in today's murky business waters, entrepreneurs are pairing up through strategic alliances.

Better Off Dead?

Eight ways to spot a product line that's doomed.

Look Before You Leap

In What Were They Thinking? Lessons I've Learned From Over 80,000 New Product Innovations and Idiocies, product development consultant Robert McMath reveals why some products succeed while others fail miserably.

Lend Me Your Ears

Take heed: If you're oblivious to your customers' needs, your sales pitch could fall on deaf ears.

Making Your Move

Relocating your business means more than packing boxes. Make sure you're ready long before moving day.

Shoestring Startups

24 businesses you can start for $3,000 or less.


Business Buzz

Baby Steps

"Dancing Baby" cuts quite a rug.
Entrepreneurial Woman

Recipe For Success

Cheesecake maven gives destitute women a second chance.
Global Smarts

Chain Reaction

Do you have what it takes to run a string of stores Siberia?

Turning Point

The case against British au pair Louise Woodward raised concerns about our nation's child-care services. Can small business calm the storm?
Travel Smarts

Table For One?

If you hate dining solo, you're not alone.
Up and Coming

Revenge Of The Nerds

Yesterday's computer geeks stake a claim in cyberspace. Guess who's cool now?
Small Talk

Dream Weaver

Great frame-ups, product launcher, kid stuff.
Software Solutions

Power Of Attorneys

Take the law into your own hands.
Wise Buys

Good Calls

Your success is on the line when you choose an office phone
Youre The Boss

You Make The Calls

6 steps to turning cold calls into hot sales.
Bright Ideas

Winner's Circle

Your chances of hitting the venture capital jackpot could depend on who you know.
Bulletin Board

Program Offers Free Energy Audits

Trade Shows

Trade Shows

Mark your calendar.
Whats Hot

Back To Basics

Vitamin C face cream? Coconut oil soap? A growing number of entrepreneurs are cleaning up by going au naturel.
Cutting Edge

Dress Rehearsal

In the land of simulation, you can test sales strategies, plot market development and more -- without a bit of risk.
Family Business

Ties That Bind

Employment contracts could save your business...and your relationships.

Bragging Rights

Think your product is better than your competitors'? Be sure you can back it up.
Management Smarts

Honor Roll

Giving rewards to prize employees.
Staff Smarts

Exercise Your Options

Offering stock options could help you nab the most desirable employees.
Advertising Workshop

`Hi' Hopes

Does your brochure get prospective customers to buy...or say bye-bye?
Guerrilla Marketing

Tech Advantage

Don't know your modem from your monitor? Get tech-savvy -- or watch your marketing efforts suffer.
Marketing Smarts

Design Of The Times

Greeting cards reflect the changing face of America.
Sales Success

What's The Problem?

Next time a customer cancels an order, find out what you did wrong -- and fix it!
Tips and Tactics

Satisfaction Guaranteed!

Take this hackneyed phrase and make it mean something in your business.
Fund Smarts

Electric Avenue

Do utility funds turn you off? This one could brighten up your portfolio.
Money Smarts

College Material

On a mission for tuition.
Personal Finance

Packing A Punch

When you want an investment that has some punch in today's uncertain market, a municipal fund may be a good contender.
Raising Money

An Offer You Can't Refuse

If you're looking to raise $1 million or less, an exempt stock offering can help you avoid the hassles of formal IPO registration and get you the money you need.
Stock Smarts

Life Of The Party?

This company may seem ho-hum to everyone - except its investors.
Tax Talk

Up For Review

Is your accountant helping your business---or upping your tax bill? Take a close look.
Opportunity Insider

Spin Cycle

Yesterday's music funds today's schools.
Start-Up Spotlight

Market Watch

Do you know who your customers are?
Business Bytes

Chips Ahoy!

Alternative chip makers are sailing into the mainstream PC market -- bringing more choices for computer buyers.
Business Software

Get It Together

Using computer power to organize your life.
Buyers Guide

Image Counts

Scanners are an integral part of today's office. Here's how to get the most for your money.
Tech Smarts

Sight For Sore Eyes

Could adjusting your monitor reduce eye strain?

Roll With It

State-of-the-art tech tools.
Web Smarts

Junk It

You're not the only one who hates spam.
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