Inside the April 1998 Issue
Help yourself to success as a specialty food entrepreneur.
Rather than swim alone in today's murky business waters, entrepreneurs are pairing up through strategic alliances.
Eight ways to spot a product line that's doomed.
In What Were They Thinking? Lessons I've Learned From Over 80,000 New Product Innovations and Idiocies, product development consultant Robert McMath reveals why some products succeed while others fail miserably.
Take heed: If you're oblivious to your customers' needs, your sales pitch could fall on deaf ears.
Relocating your business means more than packing boxes. Make sure you're ready long before moving day.
24 businesses you can start for $3,000 or less.
"Dancing Baby" cuts quite a rug.
Cheesecake maven gives destitute women a second chance.
Do you have what it takes to run a string of stores overseas...in Siberia?
The case against British au pair Louise Woodward raised concerns about our nation's child-care services. Can small business calm the storm?
If you hate dining solo, you're not alone.
Up and Coming
Yesterday's computer geeks stake a claim in cyberspace. Guess who's cool now?
Great frame-ups, product launcher, kid stuff.
Take the law into your own hands.
Your success is on the line when you choose an office phone
Youre The Boss
6 steps to turning cold calls into hot sales.
Your chances of hitting the venture capital jackpot could depend on who you know.
Mark your calendar.
Vitamin C face cream? Coconut oil soap? A growing number of entrepreneurs are cleaning up by going au naturel.
In the land of simulation, you can test sales strategies, plot market development and more -- without a bit of risk.
Employment contracts could save your business...and your relationships.
Think your product is better than your competitors'? Be sure you can back it up.
Giving rewards to prize employees.
Offering stock options could help you nab the most desirable employees.
Does your brochure get prospective customers to buy...or say bye-bye?
Don't know your modem from your monitor? Get tech-savvy -- or watch your marketing efforts suffer.
Greeting cards reflect the changing face of America.
Next time a customer cancels an order, find out what you did wrong -- and fix it!
Tips and Tactics
Take this hackneyed phrase and make it mean something in your business.
Do utility funds turn you off? This one could brighten up your portfolio.
On a mission for tuition.
When you want an investment that has some punch in today's uncertain market, a municipal fund may be a good contender.
If you're looking to raise $1 million or less, an exempt stock offering can help you avoid the hassles of formal IPO registration and get you the money you need.
This company may seem ho-hum to everyone - except its investors.
Is your accountant helping your business---or upping your tax bill? Take a close look.
Yesterday's music funds today's schools.
Do you know who your customers are?
Alternative chip makers are sailing into the mainstream PC market -- bringing more choices for computer buyers.
Using computer power to organize your life.
Scanners are an integral part of today's office. Here's how to get the most for your money.
Could adjusting your monitor reduce eye strain?
State-of-the-art tech tools.
You're not the only one who hates spam.