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Inside the September 1998 Issue

Features

Off The Map

Specialty tour operators serve up travel with a twist.

How To: Buy Equipment

Get the most for your money without shopping 'til you drop.

Here Come The Profits

Making wedding dreams come true is a piece of cake for bridal consultants.

Station Breaks

More than $40 million in sales...for a mop? In the unconventional, red-hot medium of direct-response TV, entrepreneurial stars are being born at a breathtaking clip. Are you ready for your close-up?

Soft Sell

The latest Dun & Bradstreet survey reveals why entrepreneurs are doing such a poor job marketing their businesses. Think you don't have enough money--or time--to do better? Think again.

Taking Stock

When investment analyst Larry Wachtel talks, people listen. Well, he is the "Voice of Wall Street."

Small Change

While the number of approved microloans is up 25 percent, it's still not easy to get money-but it's not impossible. Let these entrepreneurs share their true stories.

Columns

Business Buzz
Kids are shaping up.
Entrepreneurial Woman
Businesses unite to fight the millennium glitch.
Global Smarts
Is your business ready for the euro?
Pulse
Telecommunications reform breaks down old barriers and creates new opportunities.
Pulse
Success is in the bag.
Pulse
Small businesses cheer the 100 percent health insurance deduction.
Pulse
Family business takes to the stage.
Pulse
New procurement rules aim to level the playing field.
Pulse
Open dog policies are good for business.
Travel Smarts
More business travelers favor small inns.
Up and Coming
Young women and minorities find success in the face of economic disparity.
Small Talk
Snowed under, get carded, country livin'.
Smart Ideas
Rub it in, for pets' sake, cut the fat.
Software Solutions
Seeking financing? Boost your chances with these software programs.
Youre The Boss
Spot bad attitudes with these sure-fire interview techniques.
Beating The Odds
An alcoholic-turned-window-cleaner gives new meaning to the phrase clean and sober.
Bright Ideas
Want to secure your invention with a patent? It's going to cost you.
Bulletin Board
Resources for Entrepreneurs.
Trade Shows
Mark Your Calendars
Whats Hot
How do back products retailers spell relief? S-A-L-E-S.
Cutting Edge
A catch phrase conveys the vision of your business--to employees and to customers.
Family Business
How to keep senior family members involved.
Legal
How to sponsor a company sports team without losing your jersey.
Management Smarts
Office betting pools can land you in hot water.
Your Business
What to do when a valuable employee quits.
Advertising Workshop
The phrase that's launched a million ads still reels prospects in.
Guerrilla Marketing
In the information age, knowledge is your best weapon.
Marketing Smarts
Breathing new life into an old product.
Sales Success
Use secrecy, scarcity and the cool factor to spark a buzz about your product.
Tips and Tactics
Making the most of mealtime meetings.
Fund Smarts
Mid-cap fund takes it slow and steady.
Money Smarts
What makes a venture capitalist tick?
Personal Finance
Beware of the 10 most common investing mistakes.
Raising Money
Studies show fast-growing companies across the nation face a crippling capital shortfall. Here's what these firms can do to find the cash they need.
Opportunity Article
34 training franchises
Business Bytes
What you can do to ensure your business comes out of a data disaster alive.
Business Software
Site-seeing on the World Wide Web? Better take along your translator.
Buyers Guide
Today's PCs offer all the basics for less than $1,000.
Tech Smarts
The Senate cracks down on spam.
Tools
State-of-the-art tech tools.
Web Smarts
Fast new browser, survey your customers, online retail shops.
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