Inside the March 1999 Issue
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Features

Schizophrenic Nation

They're healthy; they're indulgent. They're cynical; they're hopeful. They're having fun; they're working like maniacs. Are today's consumers nuts--or just trying to have it all?

5 Best Customer Service Ideas

Don't do business without them.

Future Speak

Think demassification. Figure out how to deliver. In the future that prognosticators Alvin and Heidi Toffler foresee, a whole lot of entrepreneurial opportunities await.

High Hopes

Small high-tech entrepreneurs express even more optimism than their big-business counterparts. So what does David know that Goliath doesn't?

Your So-Called Life

The overachieving entrepreneur's guide to making time for a real life.

How To Cheat On Your Boss

Starting a business from your cube . . . without getting caught

The X-Treme Files

Why today's fringe culture is tomorrow's cute ad campaign--and how the cutting edge bites back

Gotta Have It!

How to build a business on a $3,000 budget (and yes, that includes a computer)

Cyber Cash

The sure thing that wasn't: As the initial frenzy subsides, the Internet's investment-raising potential is re-evaluated. Yes, the capital is out there-but only if you know where (and how) to look.

Columns

Business Buzz

Blame It On Rio

South America rises again.
Columns Article

Bright Lights, Big Cities

Urban renewal spurs a return to city living nationwide.
Columns Article

Spinning Tales

Story time is back--and we're not kidding.
Global Smarts

Hitting The Spot

To increase global sales, tap cultural niches.
Pulse

No Harm Done?

A proposed OSHA rule could create business hazards in more ways than one.
Rising Stars

Dynamic Duos

When friends are the perfect blend in business.
Travel Smarts

Virtual Trips

Travel sites make life on the road a little easier.
BizScene

How I Got My Big Idea

Get the lowdown on news, trends, programs and more
E-Ware

Think fast

Hard facts on the latest software
Hot Biz

Pushing The Envelope

Entrepreneurs get their messages across with specialty greeting cards.
Inventions

Hair Apparent

Thank heaven for little girls.
Money Matters

Swimming With Sharks

Internet scams, money from mom and dad, tax-trimmers
Secrets

Good Trips

Tools and sites to help you travel cheap
Wise Buys

Space Cases

Back it up with a backup drive.
Beating The Odds

Soft Sell

How two brothers with an idea for a better tissue got in the game with the big boys--and didn't get flushed.
Bright Ideas

Buying Time

Have a great idea, but you're not quite ready for a patent? A provisional patent protects your rights--and ''holds your place'' in the Patent Office's line.
Bulletin Board

Help Is On The Way

Resources for entrepreneurs
Trade Shows

Trade Shows

Mark your calendar.
Cutting Edge

Elementary, My Dear Watson

It's an air-tight case: Staging business-related mystery events proves positive!
Family Business

Theory of Un-Relativity

How to keep nonfamily managers happy in order to grow your business.
Insurance

Year In Review

Why examining your deductibles may lead to significant deductions.
Legal

Handle With Care

Office temps--what you need to know about the legal rights of these fleeting employees.
Management Smarts

Fathers Figure

Don't forget men when setting work/family policies for your business.
Staff Smarts

To The Rescue

Always stepping in to save the day? Stop doing your employees' work before it's too late!
Your Business

You've Got Mail

What shipping and handling can do for your business.
Advertising Workshop

What's In A Name?

It depends. If your company's name doesn't describe the product or service you provide, it shouldn't be the focus of your advertising.
Marketing Smarts

Dog Gone

Teaching an old product new tricks.
Sales Success

Something To Prove

Are you giving customers something your competitors can't? Pushing your extra value could put you on top.
Tips and Tactics

Brought To You By ...

Getting hip to sponsorship
Fund Smarts

Food, Glorious Food!

If you love it, why not invest in it?
Money Smarts

Close To Home

Community lenders serve as a vital source of funding for nontraditional borrowers.
Raising Money

What's It Worth?

If there's value in your inventory or receivables, you may be able to borrow against it to help fund the growth of your business.
Tax Talk

Extra Credit

Searching for more tax savings? An ounce of credit can be worth a pound of deductions.
Franchise News

Your Draw

A greeting card opportunity that lets you deal your own hand.
Opportunity Article

Equal-Access Success

Franchisee finds disabled staff works out well.
Opportunity Article

What's New

Bagels and stamps, please.
Opportunity Article

Bagging The Sack Lunch

Franchising reinvents the school lunch.
Opportunity Article

Read the Fine Print

... or you could get screwed.
Opportunity Article

Redesigning A Classic

. . . but the mug is as frosty as ever.
Opportunity Article

Getting Answers

Don't let a franchisor's decision not to disclose earnings figures discourage you. There are ways to find out what you need to know.
Opportunity Article

Good Fortune

Diary of a start-up: from idea to fruition.
Opportunity Article

(E)mail-order Education

Course one: Becoming a restaurateur.
Opportunity Article

Tune In Or Miss Out

Start-up videos to get your business going.
Opportunity Article

What Price Success?

Your prices can ensure your prosperity or doom you to failure. Choose them wisely.
Opportunity Insider

Breaking In

Program helps African-Americans become franchisors.
Buyers Guide

Power Play

When the lights go out, make sure your computer is protected.
Connections

Wireless Wandering

You are now free to move around your company.
Net Profits

Delivering the Goods

Your Web site gets tons of orders, but how do you fill them? Don't go it alone--outsourcing makes fulfillment and distribution simpler and more efficient.
Tech Smarts

Top Secrets

The newest way to keep trespassers off your intellectual property.
Tools

Is this thing on?

State-of-the-art tools.
Web Smarts

Private Eyes

Professional Web researchers, auto-responders, virus hoaxes.
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