Inside the March 1999 Issue
Features
5 Best Customer Service Ideas
Don't do business without them.
Future Speak
Think demassification. Figure out how to deliver. In the future that prognosticators Alvin and Heidi Toffler foresee, a whole lot of entrepreneurial opportunities await.
High Hopes
Small high-tech entrepreneurs express even more optimism than their big-business counterparts. So what does David know that Goliath doesn't?
Your So-Called Life
The overachieving entrepreneur's guide to making time for a real life.
How To Cheat On Your Boss
Starting a business from your cube . . . without getting caught
The X-Treme Files
Why today's fringe culture is tomorrow's cute ad campaign--and how the cutting edge bites back
Catch The Wave
Grab your boards! Surf reports show the Internet is where the profits are breaking. These franchise companies can help you get a toehold for the big swells to come.
Gotta Have It!
How to build a business on a $3,000 budget (and yes, that includes a computer)
Cyber Cash
The sure thing that wasn't: As the initial frenzy subsides, the Internet's investment-raising potential is re-evaluated. Yes, the capital is out there-but only if you know where (and how) to look.
Columns
Beating The Odds
How two brothers with an idea for a better tissue got in the game with the big boys--and didn't get flushed.
Bright Ideas
Have a great idea, but you're not quite ready for a patent? A provisional patent protects your rights--and ''holds your place'' in the Patent Office's line.
Cutting Edge
It's an air-tight case: Staging business-related mystery events proves positive!
Family Business
How to keep nonfamily managers happy in order to grow your business.
Legal
Office temps--what you need to know about the legal rights of these fleeting employees.
Management Smarts
Don't forget men when setting work/family policies for your business.
Staff Smarts
Always stepping in to save the day? Stop doing your employees' work before it's too late!
Advertising Workshop
It depends. If your company's name doesn't describe the product or service you provide, it shouldn't be the focus of your advertising.
Sales Success
Are you giving customers something your competitors can't? Pushing your extra value could put you on top.
Money Smarts
Community lenders serve as a vital source of funding for nontraditional borrowers.
Raising Money
If there's value in your inventory or receivables, you may be able to borrow against it to help fund the growth of your business.
Tax Talk
Searching for more tax savings? An ounce of credit can be worth a pound of deductions.
Opportunity Article
Don't let a franchisor's decision not to disclose earnings figures discourage you. There are ways to find out what you need to know.
Opportunity Article
Your prices can ensure your prosperity or doom you to failure. Choose them wisely.
Net Profits
Your Web site gets tons of orders, but how do you fill them? Don't go it alone--outsourcing makes fulfillment and distribution simpler and more efficient.
Magazine Resources
