March 1999 Issue
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Follow Entrepreneur Magazine
They're healthy; they're indulgent. They're cynical; they're hopeful. They're having fun; they're working like maniacs. Are today's consumers nuts--or just trying to have it all?
Don't do business without them.
Think demassification. Figure out how to deliver. In the future that prognosticators Alvin and Heidi Toffler foresee, a whole lot of entrepreneurial opportunities await.
The overachieving entrepreneur's guide to making time for a real life.
Starting a business from your cube . . . without getting caught
Why today's fringe culture is tomorrow's cute ad campaign--and how the cutting edge bites back
How to build a business on a $3,000 budget (and yes, that includes a computer)
The sure thing that wasn't: As the initial frenzy subsides, the Internet's investment-raising potential is re-evaluated. Yes, the capital is out there-but only if you know where (and how) to look.
Small high-tech entrepreneurs express even more optimism than their big-business counterparts. So what does David know that Goliath doesn't?
South America rises again.
Urban renewal spurs a return to city living nationwide.
Story time is back--and we're not kidding.
To increase global sales, tap cultural niches.
A proposed OSHA rule could create business hazards in more ways than one.
When friends are the perfect blend in business.
Travel sites make life on the road a little easier.
Get the lowdown on news, trends, programs and more
Hard facts on the latest software
Entrepreneurs get their messages across with specialty greeting cards.
Thank heaven for little girls.
Internet scams, money from mom and dad, tax-trimmers
Tools and sites to help you travel cheap
Back it up with a backup drive.
Beating The Odds
How two brothers with an idea for a better tissue got in the game with the big boys--and didn't get flushed.
Have a great idea, but you're not quite ready for a patent? A provisional patent protects your rights--and ''holds your place'' in the Patent Office's line.
Resources for entrepreneurs
Mark your calendar.
It's an air-tight case: Staging business-related mystery events proves positive!
How to keep nonfamily managers happy in order to grow your business.
Why examining your deductibles may lead to significant deductions.
Office temps--what you need to know about the legal rights of these fleeting employees.
Don't forget men when setting work/family policies for your business.
Always stepping in to save the day? Stop doing your employees' work before it's too late!
What shipping and handling can do for your business.
It depends. If your company's name doesn't describe the product or service you provide, it shouldn't be the focus of your advertising.
Teaching an old product new tricks.
Are you giving customers something your competitors can't? Pushing your extra value could put you on top.
Tips and Tactics
Getting hip to sponsorship
If you love it, why not invest in it?
Community lenders serve as a vital source of funding for nontraditional borrowers.
If there's value in your inventory or receivables, you may be able to borrow against it to help fund the growth of your business.
Searching for more tax savings? An ounce of credit can be worth a pound of deductions.
A greeting card opportunity that lets you deal your own hand.
Franchisee finds disabled staff works out well.
Bagels and stamps, please.
Franchising reinvents the school lunch.
... or you could get screwed.
. . . but the mug is as frosty as ever.
Don't let a franchisor's decision not to disclose earnings figures discourage you. There are ways to find out what you need to know.
Diary of a start-up: from idea to fruition.
Course one: Becoming a restaurateur.
Start-up videos to get your business going.
Your prices can ensure your prosperity or doom you to failure. Choose them wisely.
Program helps African-Americans become franchisors.
When the lights go out, make sure your computer is protected.
You are now free to move around your company.
Your Web site gets tons of orders, but how do you fill them? Don't go it alone--outsourcing makes fulfillment and distribution simpler and more efficient.
The newest way to keep trespassers off your intellectual property.
Professional Web researchers, auto-responders, virus hoaxes.