Inside the October 1999 Issue
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No Rules

Color outside the lines. Read this article upside down and backwards. Break all the rules of business...and succeed anyway.

They've Got Mail

Want to power up your marketing plan? It's cheaper than you think. Send your business to the next level (and save some trees) with an e-mail newsletter.

Top This!

Deep-dish, gourmet, stuffed or extra-thin--no matter how you slice it, pizza delivers profits for entrepreneurs. Here's how to get your piece of the pie.

To Your Health

Is your business killing you? How to break your bad habits and pick up better ones.

Are You Satisfied?

No, we're not talking about the big meal you had a few hours ago. We're talking turn-of-the-century, down-to-the-nitty-gritty, is-my-business-everything-i-hoped-it'd-be satisfied.

May I?

Get your business in front of consumers the Seth Godin--author and marketer extraordinaire--way.

Hot Cities

Smart moves for entrepreneurs on a quest to find the perfect location.


Business Buzz

Stayin' Alive

Adventure-lovers stoke a demand for survival gear.
Columns Article


Nothing temp about it
Columns Article

Byte Reading

Hmm? Where's the paper? Welcome to e-literature.
Columns Article

What's The Story?

Getting a read on the success of BookTalk


So many countries, so little time . . .

Taking Issues

Do the topics of minimum wage and health care automatically get your blood boiling? Maybe it's time to step back and think about more than your bottom line.
Travel Smarts

Hotel Intelligence

Your innkeeper knows more about you than you think.

Take a Lesson

What you can learn from one woman's loan fiasco

Teen Spirit

Get the lowdown on news, trends, programs and more.

Mr. Fix-It

Hard facts on the latest software

Glow Away

The latest and greatest high-tech tools and gadgets
Hot Biz

Fit to Print

The scoop on starting your own magazine

The Idea Man

Got big ideas? Make money the easy way: Sell them to others.

Click And Save

Stock up, the new IRS, cut costs online

Accidents Will Happen

Health insurance--why you need it, where to get it

The Spying Game

Spies like you, street-smart marketing
Beating The Odds

Crash Test

If you think your problems are insurmountable, imagine maintaining your customer base from a hospital bed--broken leg, crushed voice box and all.
Bulletin Board


Help--both state and private--is on the way for a variety of financial needs.
Trade Shows

Trade Shows

Mark your calendar.
Capitol Issues

Piece By Piece

Tax cuts here, managed care there: Bits of bills push their way through Congress.
Cutting Edge

Beneath The Surface

Suspicious not all areas of your company are bringing in a profit? Break it down with activity-based costing.
Family Business

Keep It Together

Prevent your board members from jumping ship.

Under Covered?

Audits for your own good

War Of The Web

Drawing up a contract with your Web site developer? Fight for your rights before the battle breaks out.
Management Smarts

Play It Safe

Find out what OSHA thinks of your business before you're inspected.
Staff Smarts

Easy As ABC

No more teachers, no more books. Welcome to the wide world of online learning.
Your Business

Pass The Pretzels

Meetings not as productive as they should be? Make a party of them.
Advertising Workshop

Says Who?

Your claims are most persuasive coming from the mouths of happy customers.
Fast Pitch

To Err Is Dangerous

8 marketing mistakes you can't afford to make
Marketing Article

Bully For You

Turn the tables on intimidators.
Marketing Smarts

In The Mood

Silent marketing tools that appeal to the senses
Sales Success

The Price Is Right?

Many entrepreneurs are consumed with putting price tags on their products or services. But at what cost to their businesses?
Fund Smarts

On The Horizon

Like taking chances? The tide could be turning in the Land of the Rising Sun.
Money Smarts

Spread The Wealth?

The ups and downs of juggling more than one bank
Raising Money

Open To Consultation

Where to turn when your money-raising dilemma is more than you can face alone
Tax Talk

Join The Corps

Feel defenseless against Uncle Sam? New regulations could make S corps better protection for your assets.
Biz 101

Red, White And You

Connect with a government contract, and you could make the sale of the century.
Bright Ideas

What's in a Name?

Possibly your entire image. Before you rush to get your product on the market, take the time to choose the right name.
First Steps

Will It Pay?

Turning your hobby into a profitable business.
Franchise News

Take Care

Child care isn't just baby-sitting anymore.
Opportunity Article

Hire Learning

Staffing franchises put you in the people business.
Opportunity Article

But I've Got A Contract!

Think you're entitled to an exclusive territory? Think again.
Opportunity Article

Vacation Spot

Own your own tropical island.
Opportunity Insider

The Great Wall

I scream, you scream, we all scream for social responsibility.
Whats Your Problem

In The Jeans

My design is ready for the world. Now what?
Buyers Guide

Slim Is In

The skinny on the latest generation of mininotebook computers

Hip To Be Square

The only thing better than being a computer geek is picking the brain of one.

Global Roaming

Worldwide telephony standards are on the way.
Net Profits

Content Is King

Want your customers to visit your site again and again? Keep them tuned in with message boards and valuable information.
Tech Smarts

Straight To The Source

Forget the hassles of licensing software. Feel free to play with the programming. And hey, there's no purchase cost.

Book 'Em

State-of-the-art tech tools
Web Smarts

Image Counts

Get a handle on your site's bells and whistles.
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