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Inside the December 1999 Issue

Features

Hot Stuff

Millions of people: How do you get to them? Endless opportunities: How do you take advantage of them?

Zero Hour

Y2K is nearly upon us. Not worried? According to Y2K crisis expert Edward Yardeni, you should be.

No Guts, No Glory?

Selling audaciously is sometimes the best way to lure clients and investors to your business. But when do your words and promises cross the line?

The Glamorous Life

Bar-hopping, club-going and playing with makeup can pay off. Just ask these entrepreneurs, whose sparkling success proves all that glitters is gold.

Fast Pitch

You want attention, and you want it now. Get it—instantly—with today's smartest PR tactic.

Easy As $1K-$2K-$3K

Shopping to equip your start-up office? Look no further: We've got 3 smart setups for entrepreneurs on a budget.

Where Are The Riot Grrls?

Times are better than ever for entrepreneurial women. So why aren't more of them in your face?

Ready Or Not?

Do you have what it takes to join Generation Entrepreneur?

Columns

Buzz
These trends are hot, hot, hot.
Global
Which industries will sizzle in 2000--and beyond? Best bets for going international
Pulse
He's redefined wealth, technology, information and society. So what comes next? Watch out, 2999! This one may just repeat.
Travel
'Tis the season to spoil your employees with something special.
Women
Wait! The gold rush isn't over yet!
BizScene
Get the lowdown on news, trends, programs and more
E-Ware
Hard facts on the latest software
Gear
The latest & greatest high-tech tools and gadgets
Hot Biz
Turn style into sales with a clothing-design company.
House Rules
Coping with kids; take our going-solo quiz
Innovations
Orchestrating the transition from small inventor to big business
Money
Sub-debt loans, price points, capitalist pigs unite, perfecting proposals
Opportunity
Show of lights, squeeze play, chakra cosmetics
Wise Buys
Make your one-and-only a laptop
Beating The Odds
On the verge of bankruptcy . . . on the verge of freezing . . . on the verge of multimillion-dollar success--take your pick.
Bulletin Board
Get a variety of business services from your . . . power company?
Trade Shows
Mark your calendar.
Capitol Issues
Changes to OSHA's consultation program could mean trouble for entrepreneurs.
Cutting Edge
Don't count on it. If you do, your rivals might just steal your customers from under your nose.
Family Business
As appealing as the cozy atmosphere of a family business may be, you can't beat incentives for hooking good managers.
Insurance
A public adjuster can get you through a sticky insurance claim.
Legal
One Net side effect: worldwide legal worries
Management Smarts
Reach potential employees any way you can.
Staff Smarts
Hey, coach! No, your employees don't need a swift kick in the butt to reach their goals; they just need some personal attention.
Your Business
The best workers for your business aren't necessarily in your neighborhood. They may not even be on your continent.
Advertising Workshop
Your best possible headline may lay unnoticed--seek it out.
Fast Pitch
What has your marketing done for you lately? Don't worry--help is on the way.
Marketing Smarts
Minding your manners in business correspondence
Real Deal
Whether in desperation or by design, the final offer is one of the strongest--and trickiest--plays in deal-making.
Sales Success
P.T. Barnum was more than master of the show; he may very well have been the greatest salesman on earth.
Funds
Emerging growth is risky. But it may be worth it.
Money Smarts
Latest cover for the intelligence agency: business developer
Raising Money
The IPO may be a done deal--but wait! You're not finished yet.
Tax Talk
It's not too late to trim this year's tax bill. And it's definitely not too early to start on 2000's.
Biz 101
Cash for goods? Cash for services? You're throwing too much cash around. Listen up.
First Steps
Need start-up help? Give your business some class.
Franchise Focus
Service, sales, miscellaneous--if you haven't heard, the computer industry is pretty hot.
Opportunities
Even if you haven't got a golden arm or a deadeye shot, you can still make a name for yourself in sports.
Opportunity Article
Cameras, cameras everywhere--what happens to all those videos?
Opportunity Article
Teen entrepreneurs compete for cash.
Opportunity Article
As the number of two-income families and stressed-out singles multiplies, businesses that make life simpler are set to skyrocket.
Whats Your Problem
What's the word on business seminars?
Buyers Guide
Make way for the next generation of multifunction pointing devices.
Bytes
New year, new millenium, new resolutions . . . how about a new computer?
Connections
Or you'll end up paying for it.
Net Profits
If you sell on the Web, know that fraud is part of the e-commerce game. Don't let thieves get the best of you.
Tech Smarts
If you've got a printer and Internet access, you've got postage.
Tools
State-of-the-art tech tools
Web
Listen up, speed freaks!
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