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Inside the January 2002 Issue

Features

It's a Stretch

Too small to take on big clients? Not enough big clients to grow? Unsnag your Catch-22 before business growth becomes a self-defeating concept.

The Idol Life

Their fame will outlive them, their money will probably outlast their fame, and what these entrepreneurial geniuses learned about running businesses will be passed from generation to generation-starting with you.

Disastrous Effects

How does a business survive when it's too close to a national crisis for comfort?

Green Eggs & Scam

17 business scams--from telephone trickery to Web wrongdoing--to avoid at all costs

3rd Annual Million-Dollar Ideas

A brand-new year, a brand-new you--all set to start the business you've always wanted. Here are 12 ideas to set you on your way to your first million.

Columns

Be Your Own Boss Features
Think franchising is all burgers and maid services? These three franchisees will prove you wrong with their quirky companies.
Be Your Own Boss Features
Think franchising is all burgers and maid services? These three franchisees will prove you wrong with their quirky companies.
Be Your Own Boss Features
How does the thought of turning your businesss into a franchise empire sound?
Be Your Own Boss Features
How does the thought of turning your businesss into a franchise empire sound?
Be Your Own Boss Features
Make it a combo. Subway is going home with its 10th No. 1 franchise title.
Be Your Own Boss Features
Make it a combo. Subway is going home with its 10th No. 1 franchise title.
Be Your Own Boss Features
We asked everything you'd ever want to ask, and these franchisees had the answers.
Be Your Own Boss Features
We asked everything you'd ever want to ask, and these franchisees had the answers.
Finding Funds
There are three things you simply have to know before financing a franchise: S-B-A.
Finding Funds
Winning $10,000 on a game show is a good cure for cold feet about buying a franchise.
Franchising Basics
Everything you need to know should be in this one document, but where?
Franchising Basics
Hey, suckers! Here's how to not throw your money away on a get-rich-quick scheme.
Franchising Basics
Blaze a new trail or go with old reliable? That's what you have to decide before you buy a franchise.
Franchising Trends
You can't argue against a market that comprises 70 percent of Americans.
Franchising Trends
We could spout the numbers all day, but you already know wireless is rising untethered.
Franchising Trends
Don't call them also-rans. These 5 franchise industries are burning up the track.
Profiles
Franchisees of Bad Ass Coffee Co.
Profiles
Franchisee of Crescent City Beignets
Profiles
Franchisees of EagleRider Motorcycle Rental
Almost Famous
From its Sugarbath and milk formula product lines to its partnership with luxury giant LVMH, there's nothing stale about Fresh.
Editors Note
Insurance
Cutting health costs doesn't mean cutting benefits.
Legal
Are state and federal laws taking the telephone out of your sales arsenal?
Management Buzz
Re-evaluating the economics of your business relationships and maintaining friendly relations with laid-off employees
Smart Moves
Keep it moving! Your products belong on the shelves, not in a warehouse--and retailers won't have it any other way.
Staff Smarts
It's your way or the highway, right? So how do you get that manager you just hired not to hit the next on-ramp?
A+ Ads
Once you've got a great headline for your ad, don't skimp on the details.
Breakthrough
Turtle Transit takes its marketing to the streets to show off.
Marketing Buzz
The info on infomercials, direct mail in times of bioterrorism
Real Deal
To be a better negotiator, learn to tell the difference between a lie and a lie.
Sales Force
When the old sales plays aren't scoring, it's time to call in the Gipper: a sales consultant to rally your team.
Sales Success
Use nonverbal cues to help the sale along.
Tactics
Your customers are changing. Can your marketing keep up?
Dollar Signs
Card issuers are really rolling out the red carpet for their business customers, but is there a catch? Not if you act responsibly.
Funds
Making sense of the dreaded prospectus
Money Buzz
Smaller VCs are picking up big VC slack, financing for IT purchases
Raising Money
No more waiting around till your company hits the multimillion-dollar mark-now bonds are for businesses of all sizes.
Tax Talk
For businesses hurt by the September 11 attacks, the answer may be "IRS."
Biz Travel
Business trips by train? How bad is your fear of flying?
Books
Need a map for where business goes from here?
Brand Aid
With a new design, these booths are gonna walk all over you.
Capitol Issues
The SBA and Congress start putting small businesses through rehab.
Flash
NFL contact lenses, blocking the ad blockers and hovering ads
Hot Seat
Looking for answers on the toilsome path of running a business? Ask Shakespeare.
It Figures
Financing sources, whom customers trust, what makes Internet visitors buy and more
Smarts Features
Will the economy bounce back in 2002? We'll let the experts answer that one.
Smarts Features
When does showing your company's support cross the "downright tacky" line?
Smarts Features
Blue-collar workers and seniors are on the Net and demanding your attention.
Smarts Features
Grab a cold one and read on to uncover the latest trends in the beverage industry.
Smarts Features
Celebrating the highs (and the lows) of dotcom culture with a needle and thread.
Smarts Features
Learning to fly can teach you everything you need to help your business take off.
Smarts Features
Will Greenspan's successor be able to give the economy the nourishment it needs?
Snapshot
41, president of Sovietski Collection in San Diego
Tech Toy
Use teen toy Cybiko Extreme for business communication tasks.
Watts Up
The best cure for bad leading is a good dose of following.
Wheels
Every car you buy doesn't have to go to work with you.
Women
Will the entrepreneurial role of women become the Net era's greatest casualty?
Buyers Guide
New software slowing you down? Get a high-end Athlon or P4 processor for your new PC, and you'll do fine.
Cool Clicks
Get tailored news from Clip Genius and find encouragement to get online iBizResources.
Digital Edge
The race for more PC clock speed continues, leaving a confusing array of chip choices-and cheaper prices-in its wake.
Gear
Move Ethernet connections with ease and a Bluetooth- and Wi-Fi-compatible laptop
Hot Disks
Secure your company's site and network, use more than one OS and more.
Net Profits
They've changed e-mail addresses without telling you. But new services mean wayward clients aren't gone forever.
Tech Buzz
Microsoft makes a business-friendly handheld OS, and get ready for a new tech services solution.
Wireless
Wireless devices in the post-attacks era
Wireless
Will wireless security be ready?
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