Inside the January 2002 Issue
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Features

It's a Stretch

Too small to take on big clients? Not enough big clients to grow? Unsnag your Catch-22 before business growth becomes a self-defeating concept.

Green Eggs & Scam

17 business scams--from telephone trickery to Web wrongdoing--to avoid at all costs

Disastrous Effects

How does a business survive when it's too close to a national crisis for comfort?

The Idol Life

Their fame will outlive them, their money will probably outlast their fame, and what these entrepreneurial geniuses learned about running businesses will be passed from generation to generation-starting with you.

3rd Annual Million-Dollar Ideas

A brand-new year, a brand-new you--all set to start the business you've always wanted. Here are 12 ideas to set you on your way to your first million.

Columns

Be Your Own Boss Features

Burning Questions

We asked everything you'd ever want to ask, and these franchisees had the answers.
Be Your Own Boss Features

No. 1 With Everything

Make it a combo. Subway is going home with its 10th No. 1 franchise title.
Be Your Own Boss Features

McYou

How does the thought of turning your businesss into a franchise empire sound?
Be Your Own Boss Features

Triple Threat

Think franchising is all burgers and maid services? These three franchisees will prove you wrong with their quirky companies.
Be Your Own Boss Features

Burning Questions

We asked everything you'd ever want to ask, and these franchisees had the answers.
Be Your Own Boss Features

No. 1 With Everything

Make it a combo. Subway is going home with its 10th No. 1 franchise title.
Be Your Own Boss Features

McYou

How does the thought of turning your businesss into a franchise empire sound?
Be Your Own Boss Features

Triple Threat

Think franchising is all burgers and maid services? These three franchisees will prove you wrong with their quirky companies.
Finding Funds

No Whammies!

Winning $10,000 on a game show is a good cure for cold feet about buying a franchise.
Finding Funds

In Capital Letters

There are three things you simply have to know before financing a franchise: S-B-A.
Franchising Basics

Age Issues

Blaze a new trail or go with old reliable? That's what you have to decide before you buy a franchise.
Franchising Basics

Watch Out!

Hey, suckers! Here's how to not throw your money away on a get-rich-quick scheme.
Franchising Basics

Read All About It

Everything you need to know should be in this one document, but where?
Franchising Trends

Coming On Strong

Don't call them also-rans. These 5 franchise industries are burning up the track.
Franchising Trends

No Strings Attached

We could spout the numbers all day, but you already know wireless is rising untethered.
Franchising Trends

Vast Improvement

You can't argue against a market that comprises 70 percent of Americans.
Profiles

Don Swedo & Don Herborn

Franchisees of EagleRider Motorcycle Rental
Profiles

John Nastav

Franchisee of Crescent City Beignets
Profiles

Karen & Kevin Push

Franchisees of Bad Ass Coffee Co.
Almost Famous

A New Face

From its Sugarbath and milk formula product lines to its partnership with luxury giant LVMH, there's nothing stale about Fresh.
Editors Note

Peek Ahead

Insurance

Elective Surgery

Cutting health costs doesn't mean cutting benefits.
Legal

Taking Calls

Are state and federal laws taking the telephone out of your sales arsenal?
Management Buzz

Management Buzz 01/02

Re-evaluating the economics of your business relationships and maintaining friendly relations with laid-off employees
Smart Moves

No Long-Term Parking

Keep it moving! Your products belong on the shelves, not in a warehouse--and retailers won't have it any other way.
Staff Smarts

New Management

It's your way or the highway, right? So how do you get that manager you just hired not to hit the next on-ramp?
A+ Ads

Come to a Head

Once you've got a great headline for your ad, don't skimp on the details.
Breakthrough

Stick Your Neck Out

Turtle Transit takes its marketing to the streets to show off.
Marketing Buzz

Marketing Buzz 01/02

The info on infomercials, direct mail in times of bioterrorism
Real Deal

Fair Enough

To be a better negotiator, learn to tell the difference between a lie and a lie.
Sales Force

Outside Chance

When the old sales plays aren't scoring, it's time to call in the Gipper: a sales consultant to rally your team.
Sales Success

More Than Words

Use nonverbal cues to help the sale along.
Tactics

Different Strokes

Your customers are changing. Can your marketing keep up?
Dollar Signs

Taking Credit

Card issuers are really rolling out the red carpet for their business customers, but is there a catch? Not if you act responsibly.
Funds

I Think I Get It

Making sense of the dreaded prospectus
Money Buzz

Money Buzz 01/02

Smaller VCs are picking up big VC slack, financing for IT purchases
Raising Money

Itsy-Bitsy Bonds

No more waiting around till your company hits the multimillion-dollar mark-now bonds are for businesses of all sizes.
Tax Talk

How Do You Spell "Relief"?

For businesses hurt by the September 11 attacks, the answer may be "IRS."
Biz Travel

Tracking a Trend

Business trips by train? How bad is your fear of flying?
Books

Tech Futures

Need a map for where business goes from here?
Brand Aid

Just for Shows

With a new design, these booths are gonna walk all over you.
Capitol Issues

Back in Shape?

The SBA and Congress start putting small businesses through rehab.
Flash

Flash 01/02

NFL contact lenses, blocking the ad blockers and hovering ads
Hot Seat

Barduous Journey

Looking for answers on the toilsome path of running a business? Ask Shakespeare.
It Figures

It Figures 01/02

Financing sources, whom customers trust, what makes Internet visitors buy and more
Smarts Features

Well-Fed?

Will Greenspan's successor be able to give the economy the nourishment it needs?
Smarts Features

Follow the Flight Plan

Learning to fly can teach you everything you need to help your business take off.
Smarts Features

The Quilted Picker-Upper

Celebrating the highs (and the lows) of dotcom culture with a needle and thread.
Smarts Features

Drink Tank

Grab a cold one and read on to uncover the latest trends in the beverage industry.
Smarts Features

Class Distinction

Blue-collar workers and seniors are on the Net and demanding your attention.
Smarts Features

Tragic Taste

When does showing your company's support cross the "downright tacky" line?
Smarts Features

365-Day Forecast

Will the economy bounce back in 2002? We'll let the experts answer that one.
Snapshot

Mitch Siegler

41, president of Sovietski Collection in San Diego
Tech Toy

Speak and Spell

Use teen toy Cybiko Extreme for business communication tasks.
Watts Up

Led Poisoning

The best cure for bad leading is a good dose of following.
Wheels

Just for Kicks

Every car you buy doesn't have to go to work with you.
Women

Dotcom Damage

Will the entrepreneurial role of women become the Net era's greatest casualty?
Buyers Guide

Inside the Box

New software slowing you down? Get a high-end Athlon or P4 processor for your new PC, and you'll do fine.
Cool Clicks

Cool Clicks 01/02

Get tailored news from Clip Genius and find encouragement to get online iBizResources.
Digital Edge

To the Swift

The race for more PC clock speed continues, leaving a confusing array of chip choices-and cheaper prices-in its wake.
Gear

Gear 01/02

Move Ethernet connections with ease and a Bluetooth- and Wi-Fi-compatible laptop
Hot Disks

Hot Disks 01/02

Secure your company's site and network, use more than one OS and more.
Net Profits

When You Really Lose Customers

They've changed e-mail addresses without telling you. But new services mean wayward clients aren't gone forever.
Tech Buzz

Tech Buzz 01/02

Microsoft makes a business-friendly handheld OS, and get ready for a new tech services solution.
Wireless

m-Protection

Will wireless security be ready?
Wireless

9/11 Calls

Wireless devices in the post-attacks era
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