Inside the August 2002 Issue
10 secret weapons that will make you a hands-on leader for your sales team
Targeted mailings and research are in. Client golf outings are out. If you expect to sell in today's economy, you need to stop wasting everyone's time.
Why mentors rock-and how they can help you grow your business
Be Your Own Boss Features
The risks of starting a business can be a fright. Fortunately, the right attitude can turn your quickened heart rate and night sweats into the kind of excitement that leads to a successful business.
Be Your Own Boss Features
Picking the right franchise takes a lot of legwork. Luckily, we have 18 tools and techniques to make your due diligence doable.
Use microenterprise loans to help make micro a temporary condition.
Make your Web site a magnet for news-hungry journalists.
Are your attempts at selling to retail stores going nowhere? Maybe your product needs a good fund-raiser.
Who would have thought of the Great White North as a tanning hot spot?
This entrepreneur wasn't expecting to find such a fashionable franchise.
Cutting out a hairy situation
I scream, you scream, we all scream for . . . ice cream hot dogs? How one entrepreneur came up with a cool twist on a ballpark favorite
Whats Your Problem
The less you know about your industry, the more prep work you have in your future.
He sneaked into DVD rental through the door Blockbuster took its eye off--the internet.
The right insurance for when you're way out of the office
If it's from the toxins, call a doctor. If it's from inheriting someone else's mess, help is coming.
Who's not getting the ax these days and books to help inspire you
Reverse online auctions will have suppliers racing to beat each others' bids.
Highly publicized dry spells are poor recruitment tools. Will anybody decent ever want to work for you again?
Change is inevitable. And, if you do it right, your ad's persuasive impact on the viewer will be, too.
Art imitates business life for this entrepreneur.
How you should not market your enviromently friendly product; how to encourage customer complaints
Find out how to keep your cool when your deal gets hot.
How to handle big egos on your sales team before they're blown out of proportion
Botched a sale? Learn from the error of your ways-dust yourself off and try again.
Let the whole world know about your latest product launch, even on the tightest budget.
Banks are looking to find a nice entrepreneur and settle down.
Gird your portfolio with value small caps.
Sites that offer more credible stock market info, paying by fingerprint
You have no assets. You have no receivables. How do you get financing? Make purchase orders your entry-level collateral.
The IRS enforcement arm is working out.
Pack enough voltage to last through the whole journey.
The life and times of an ad industry legend
Offline advertising--who needs it?
The forecast is hazy for the latest ergonomics plan.
Pursuing the "mass affluent" market, cell phones that read lips and more
With what we've learned from the master of small talk, we have plenty to say.
Countries with the most entrepreneurial activity, how much overtime are people working and more
. . . and rethink what you do with it. Does multitasking really get anything done?
The Net cook is brewing up a new Web. Are you ready for a taste test?
No matter how often the markets let us down, stock options aren't going to die.
Does less media hype mean the energy crises are over-or do we just miss Enron?
How have women managed to maintain a monopoly on pantyhose all these years?
Do your employees need a living wage law to get by?
51, chairman and founder of Carson, California-based Rhinotek Computer Products
For photos on the go, here's a digital camera and printer for your glove box.
If you don't need a car all the time, why not share?
The number of companies buying from women-owned businesses is disgraceful.
If you're feeling a little tied down at the office, give wireless a whirl.
Connect to your PC remotely; find the best high-speed Internet access providers
Blades can cut clutter and wasted office space without slicing off a chunk of your budget.
Scanning those pesky business cards; the mouse loses its tail
Put your math problems on the Web, get your PCs and Macs talking and more
Shopping around for a new way to attract clients? Try joining a price-comparison site.
Who's paying for computer recycling; the newest standard for modems
Hold the phone! Number, that is. Your cell carrier will, at least for now.
Cartoons draw attention from cell phone users.