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Inside the August 2002 Issue

Features

Higher Power

10 secret weapons that will make you a hands-on leader for your sales team

All Work & No Play

Targeted mailings and research are in. Client golf outings are out. If you expect to sell in today's economy, you need to stop wasting everyone's time.

Still Playing With Toys?

Your interest in the toy industry survived the recession. Now how do you make the most of the recovery?

Learning From the Best

Why mentors rock-and how they can help you grow your business

Columns

Be Your Own Boss Features
Picking the right franchise takes a lot of legwork. Luckily, we have 18 tools and techniques to make your due diligence doable.
Be Your Own Boss Features
The risks of starting a business can be a fright. Fortunately, the right attitude can turn your quickened heart rate and night sweats into the kind of excitement that leads to a successful business.
Biz 101
Use microenterprise loans to help make micro a temporary condition.
Biz 101
Make your Web site a magnet for news-hungry journalists.
Innovations
Are your attempts at selling to retail stores going nowhere? Maybe your product needs a good fund-raiser.
Opportunities
Who would have thought of the Great White North as a tanning hot spot?
Opportunities
This entrepreneur wasn't expecting to find such a fashionable franchise.
Opportunities
Cutting out a hairy situation
Smart Ideas
I scream, you scream, we all scream for . . . ice cream hot dogs? How one entrepreneur came up with a cool twist on a ballpark favorite
Whats Your Problem
The less you know about your industry, the more prep work you have in your future.
Almost Famous
He sneaked into DVD rental through the door Blockbuster took its eye off--the internet.
Editors Note
Insurance
The right insurance for when you're way out of the office
Legal
If it's from the toxins, call a doctor. If it's from inheriting someone else's mess, help is coming.
Management Buzz
Who's not getting the ax these days and books to help inspire you
Smart Moves
Reverse online auctions will have suppliers racing to beat each others' bids.
Staff Smarts
Highly publicized dry spells are poor recruitment tools. Will anybody decent ever want to work for you again?
A+ Ads
Change is inevitable. And, if you do it right, your ad's persuasive impact on the viewer will be, too.
Breakthrough
Art imitates business life for this entrepreneur.
Marketing Buzz
How you should not market your enviromently friendly product; how to encourage customer complaints
Real Deal
Find out how to keep your cool when your deal gets hot.
Sales Force
How to handle big egos on your sales team before they're blown out of proportion
Sales Success
Botched a sale? Learn from the error of your ways-dust yourself off and try again.
Tactics
Let the whole world know about your latest product launch, even on the tightest budget.
Dollar Signs
Banks are looking to find a nice entrepreneur and settle down.
Funds
Gird your portfolio with value small caps.
Money Buzz
Sites that offer more credible stock market info, paying by fingerprint
Raising Money
You have no assets. You have no receivables. How do you get financing? Make purchase orders your entry-level collateral.
Tax Talk
The IRS enforcement arm is working out.
Biz Travel
Pack enough voltage to last through the whole journey.
Books
The life and times of an ad industry legend
Brand Aid
Offline advertising--who needs it?
Capitol Issues
The forecast is hazy for the latest ergonomics plan.
Flash
Pursuing the "mass affluent" market, cell phones that read lips and more
Hot Seat
With what we've learned from the master of small talk, we have plenty to say.
It Figures
Countries with the most entrepreneurial activity, how much overtime are people working and more
Smarts Features
The Net cook is brewing up a new Web. Are you ready for a taste test?
Smarts Features
No matter how often the markets let us down, stock options aren't going to die.
Smarts Features
Does less media hype mean the energy crises are over-or do we just miss Enron?
Smarts Features
How have women managed to maintain a monopoly on pantyhose all these years?
Smarts Features
Do your employees need a living wage law to get by?
Smarts Features
. . . and rethink what you do with it. Does multitasking really get anything done?
Snapshot
51, chairman and founder of Carson, California-based Rhinotek Computer Products
Tech Toy
For photos on the go, here's a digital camera and printer for your glove box.
Wheels
If you don't need a car all the time, why not share?
Women
The number of companies buying from women-owned businesses is disgraceful.
Buyers Guide
If you're feeling a little tied down at the office, give wireless a whirl.
Cool Clicks
Connect to your PC remotely; find the best high-speed Internet access providers
Digital Edge
Blades can cut clutter and wasted office space without slicing off a chunk of your budget.
Gear
Scanning those pesky business cards; the mouse loses its tail
Hot Disks
Put your math problems on the Web, get your PCs and Macs talking and more
Net Profits
Shopping around for a new way to attract clients? Try joining a price-comparison site.
Tech Buzz
Who's paying for computer recycling; the newest standard for modems
Wireless
Hold the phone! Number, that is. Your cell carrier will, at least for now.
Wireless
Cartoons draw attention from cell phone users.
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