Inside the August 2002 Issue
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Features

Higher Power

10 secret weapons that will make you a hands-on leader for your sales team

Still Playing With Toys?

Your interest in the toy industry survived the recession. Now how do you make the most of the recovery?

All Work & No Play

Targeted mailings and research are in. Client golf outings are out. If you expect to sell in today's economy, you need to stop wasting everyone's time.

Learning From the Best

Why mentors rock-and how they can help you grow your business

Columns

Be Your Own Boss Features

Scary Move, Eh?

The risks of starting a business can be a fright. Fortunately, the right attitude can turn your quickened heart rate and night sweats into the kind of excitement that leads to a successful business.
Be Your Own Boss Features

So Many Choices

Picking the right franchise takes a lot of legwork. Luckily, we have 18 tools and techniques to make your due diligence doable.
Biz 101

Permanent Press

Make your Web site a magnet for news-hungry journalists.
Biz 101

Under the Microscope

Use microenterprise loans to help make micro a temporary condition.
Innovations

Raiser's Edge

Are your attempts at selling to retail stores going nowhere? Maybe your product needs a good fund-raiser.
Opportunities

What's New 08/02

Cutting out a hairy situation
Opportunities

Mom a la Mode

This entrepreneur wasn't expecting to find such a fashionable franchise.
Opportunities

I'll Follow the Sun

Who would have thought of the Great White North as a tanning hot spot?
Smart Ideas

Red Hot!

I scream, you scream, we all scream for . . . ice cream hot dogs? How one entrepreneur came up with a cool twist on a ballpark favorite
Whats Your Problem

Starting From Scratch

The less you know about your industry, the more prep work you have in your future.
Almost Famous

Tickets, Please

He sneaked into DVD rental through the door Blockbuster took its eye off--the internet.
Editors Note

Get Your Butt in Gear!

Insurance

Worldwide Coverage

The right insurance for when you're way out of the office
Legal

Feeling Woozy?

If it's from the toxins, call a doctor. If it's from inheriting someone else's mess, help is coming.
Management Buzz

Management Buzz 08/02

Who's not getting the ax these days and books to help inspire you
Smart Moves

Competitive Pricing

Reverse online auctions will have suppliers racing to beat each others' bids.
Staff Smarts

How Embarrassing!

Highly publicized dry spells are poor recruitment tools. Will anybody decent ever want to work for you again?
A+ Ads

The Writing's on the Wall

Change is inevitable. And, if you do it right, your ad's persuasive impact on the viewer will be, too.
Breakthrough

Building Character

Art imitates business life for this entrepreneur.
Marketing Buzz

Marketing Buzz 08/02

How you should not market your enviromently friendly product; how to encourage customer complaints
Real Deal

Burnout Busters

Find out how to keep your cool when your deal gets hot.
Sales Force

Full of Hot Air

How to handle big egos on your sales team before they're blown out of proportion
Sales Success

Slipping Up

Botched a sale? Learn from the error of your ways-dust yourself off and try again.
Tactics

What's the Story?

Let the whole world know about your latest product launch, even on the tightest budget.
Dollar Signs

Take This Hand

Banks are looking to find a nice entrepreneur and settle down.
Funds

If the Cap Fits

Gird your portfolio with value small caps.
Money Buzz

Money Buzz 08/02

Sites that offer more credible stock market info, paying by fingerprint
Raising Money

Can I Take Your Orders?

You have no assets. You have no receivables. How do you get financing? Make purchase orders your entry-level collateral.
Tax Talk

Beefed Up

The IRS enforcement arm is working out.
Biz Travel

Power Trip

Pack enough voltage to last through the whole journey.
Books

When You Ad It All Up . . .

The life and times of an ad industry legend
Brand Aid

Nothing but Net

Offline advertising--who needs it?
Capitol Issues

Ergo-Huh?!

The forecast is hazy for the latest ergonomics plan.
Flash

Flash 08/02

Pursuing the "mass affluent" market, cell phones that read lips and more
Hot Seat

Let's Chat

With what we've learned from the master of small talk, we have plenty to say.
It Figures

It Figures 08/02

Countries with the most entrepreneurial activity, how much overtime are people working and more
Smarts Features

Just Take Your Time

. . . and rethink what you do with it. Does multitasking really get anything done?
Smarts Features

Payin' Relief

Do your employees need a living wage law to get by?
Smarts Features

Bunch of Hosiers

How have women managed to maintain a monopoly on pantyhose all these years?
Smarts Features

In Times of Crisis

Does less media hype mean the energy crises are over-or do we just miss Enron?
Smarts Features

Endless Options

No matter how often the markets let us down, stock options aren't going to die.
Smarts Features

Arguing Semantics

The Net cook is brewing up a new Web. Are you ready for a taste test?
Snapshot

Gerald Chamales

51, chairman and founder of Carson, California-based Rhinotek Computer Products
Tech Toy

A Brand-New Development

For photos on the go, here's a digital camera and printer for your glove box.
Wheels

My Turn

If you don't need a car all the time, why not share?
Women

A Buying Shame

The number of companies buying from women-owned businesses is disgraceful.
Buyers Guide

LAN of the Free

If you're feeling a little tied down at the office, give wireless a whirl.
Cool Clicks

Cool Clicks 08/02

Connect to your PC remotely; find the best high-speed Internet access providers
Digital Edge

Looking Sharp!

Blades can cut clutter and wasted office space without slicing off a chunk of your budget.
Gear

Gear 08/02

Scanning those pesky business cards; the mouse loses its tail
Hot Disks

Hot Disks 08/02

Put your math problems on the Web, get your PCs and Macs talking and more
Net Profits

Price Check, Please

Shopping around for a new way to attract clients? Try joining a price-comparison site.
Tech Buzz

Tech Buzz 08/02

Who's paying for computer recycling; the newest standard for modems
Wireless

Animation Nation

Cartoons draw attention from cell phone users.
Wireless

Can't Take It With You

Hold the phone! Number, that is. Your cell carrier will, at least for now.
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