Inside the August 2002 Issue
Features
Higher Power
10 secret weapons that will make you a hands-on leader for your sales team
All Work & No Play
Targeted mailings and research are in. Client golf outings are out. If you expect to sell in today's economy, you need to stop wasting everyone's time.
Learning From the Best
Why mentors rock-and how they can help you grow your business
Columns
Be Your Own Boss Features
The risks of starting a business can be a fright. Fortunately, the right attitude can turn your quickened heart rate and night sweats into the kind of excitement that leads to a successful business.
Be Your Own Boss Features
Picking the right franchise takes a lot of legwork. Luckily, we have 18 tools and techniques to make your due diligence doable.
Innovations
Are your attempts at selling to retail stores going nowhere? Maybe your product needs a good fund-raiser.
Opportunities
Who would have thought of the Great White North as a tanning hot spot?
Opportunities
This entrepreneur wasn't expecting to find such a fashionable franchise.
Smart Ideas
I scream, you scream, we all scream for . . . ice cream hot dogs? How one entrepreneur came up with a cool twist on a ballpark favorite
Whats Your Problem
The less you know about your industry, the more prep work you have in your future.
Almost Famous
He sneaked into DVD rental through the door Blockbuster took its eye off--the internet.
Legal
If it's from the toxins, call a doctor. If it's from inheriting someone else's mess, help is coming.
Management Buzz
Who's not getting the ax these days and books to help inspire you
Smart Moves
Reverse online auctions will have suppliers racing to beat each others' bids.
Staff Smarts
Highly publicized dry spells are poor recruitment tools. Will anybody decent ever want to work for you again?
A+ Ads
Change is inevitable. And, if you do it right, your ad's persuasive impact on the viewer will be, too.
Marketing Buzz
How you should not market your enviromently friendly product; how to encourage customer complaints
Sales Force
How to handle big egos on your sales team before they're blown out of proportion
Sales Success
Botched a sale? Learn from the error of your ways-dust yourself off and try again.
Tactics
Let the whole world know about your latest product launch, even on the tightest budget.
Raising Money
You have no assets. You have no receivables. How do you get financing? Make purchase orders your entry-level collateral.
It Figures
Countries with the most entrepreneurial activity, how much overtime are people working and more
Smarts Features
. . . and rethink what you do with it. Does multitasking really get anything done?
Smarts Features
The Net cook is brewing up a new Web. Are you ready for a taste test?
Smarts Features
No matter how often the markets let us down, stock options aren't going to die.
Smarts Features
Does less media hype mean the energy crises are over-or do we just miss Enron?
Smarts Features
How have women managed to maintain a monopoly on pantyhose all these years?
Snapshot
51, chairman and founder of Carson, California-based Rhinotek Computer Products
Tech Toy
For photos on the go, here's a digital camera and printer for your glove box.
Buyers Guide
If you're feeling a little tied down at the office, give wireless a whirl.
Cool Clicks
Connect to your PC remotely; find the best high-speed Internet access providers
Digital Edge
Blades can cut clutter and wasted office space without slicing off a chunk of your budget.
Net Profits
Shopping around for a new way to attract clients? Try joining a price-comparison site.
Wireless
Hold the phone! Number, that is. Your cell carrier will, at least for now.
Magazine Resources
