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Inside the October 2002 Issue



We hope your potential customers are bracing themselves--because your business is about to make some serious noise.

Trust Is a Must

In the eyes of employees, investors, clients and the public at large, honesty is the only policy that will do.

Public Opinion

Becoming synonymous with inflated valuations and dotcom disasters hasn't done much for IPOs' reputation. How long before we can start to talk about going public again without snickering?

Bootstrapping Your Startup

No, you don't need investors to start your dream business. Here's how to make it happen with your own money.


Be Your Own Boss Features
Get your start-up running at peak performance levels with our 20-point tuneup.
Be Your Own Boss Features
Find the perfect franchise for less than $50,000.
Biz 101
It's no longer all fun and games in the online video game market--you now have to add profits to the mix.
Biz 101
Does cutting costs sound like a good start-up idea? Read on for 5 tips to help you save money by bartering.
Biz 101
Function is the key ingredient in designing a restaurant.
Biz 101
and you've taken your first step to starting a business.
If you need quick cash flow to stay in business—and who doesn't?—skip the small retailers and go straight for companies that buy in bulk.
Know who keeps up with the goings-on of a franchise? The advisory council.
Making the leap from franchise seller to franchise buyer
Can a restaurant that serves healthy food and greasy burgers survive?
Smart Ideas
Looking for a new business idea? Keep an ear open for what people grumble about . . . especially if they can afford to drive Lamborghinis.
Whats Your Problem
How do I get the word out about my business in a very specialized market?
First Steps
There's never been a better time to start a green business.
Almost Famous
We could all learn from this bookseller's environmental and philanthropic ideals.
Editors Note
Look what your insurance company has "uncovered."
Congress takes a vote on reforming class-action litigation procedures.
Management Buzz
Why laid-off execs are seeking smaller firms; brainstorming tips
Smart Moves
Finished sweating through your ISO 9000 certification? Time to think about ISO 14001.
Staff Smarts
Good or bad, slackers and stars are stealing attention from everyone in between.
A+ Ads
Ask, and the people will read.
An extended hand grabs customers.
Marketing Buzz
The power of PR; learning business tactics from students
Real Deal
You'll get your best deal if prospects see things your way.
Sales Force
Appraising your sales staff's performance doesn't have to be the biggest pain in anybody's year.
Sales Success
It's time to put an offer on the table. But first, you have to write one.
An effective e-newsletter really brings in business, but what is an effective e-newsletter?
Dollar Signs
Are your chances of landing a big accounting firm following Enron down the drain?
Bond funds make bad markets easier to take.
Money Buzz
Detecting phony currency, a federal bill to loosen the tight capital market and more
Raising Money
Getting financing for your international venture isn't as simple as cashing a few traveler's checks.
Tax Talk
The IRS wrestles with restaurants over tip reporting and scores a big win.
Biz Travel
You have the hotels right where you want them.
Enough about supply--it's demand's turn for top billing.
Brand Aid
Conforming to industry and customer tastes put a happy ending on this handmade's tale.
Capitol Issues
Looks like shelf space is still the corporations' turf.
What's hot at the California Gift Show
Hot Seat
Creativity is what makes the world go round. How do you keep from missing the ride?
It Figures
Get a closer look at Entrepreneur and Dun & Bradstreet's 9th annual listing of the best cities for entrepreneurs.
Smarts Features
Time for a visit to D&B & Entrepreneur's best cities for entrepreneurship
Smarts Features
AI isn't as sci-fi as you may think. Take a closer look at your office technology.
Smarts Features
The economy may have taken a dive, but that didn't make the talent pool any deeper.
Smarts Features
Blogging has become one of the hottest Web trends. How can it help your business?
Smarts Features
Could that sound be small businesses finally getting their voice heard in politics?
39, designer and co-founder of Soolip inc. in West Hollywood, California
Tech Toy
Want a mobile touchscreen LCD that lets you wander?
Your employees may be better off driving their own cars.
You helped yourself become a successful entrepreneur. Why don't you help others?
Buyers Guide
Are 2.5G phones really as smart as they're supposed to be? Judge for yourself.
Cool Clicks
A site for PDA addicts; go international with this online database of worldwide companies
Digital Edge
With its fresh features and style, don't be so quick to write off the new tablet PC.
The newest handheld goes back to basics; conference calling on a cell phone
Hot Disks
Web-based meetings, security for Web surfers and more
Net Profits
To tell or not to tell? That's a no-brainer if you want to build credibility with your customers.
Tech Buzz
The evolution of Palm; Apple serves up servers
Phone home with your old cell--at a price.
Telematics continues to face some potholes.
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