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Inside the February 2003 Issue


Net Meeting

Let us introduce you to the most important people on the Internet. If you think you know e-commerce consumers, this might surprise you.

Stay Home?

If the great global future of business is here, so far it's not much to look at. Are you trying to find a path to international success in today's world economy?

It's Really Something Else

Want to know one surefire method to keep your business growing? It's high time you diversified.


Be Your Own Boss Features
The top 50 latest additions to the world of franchising
Be Your Own Boss Features
A how-to for the budding restaurateur
Biz 101
Congratulations, you've scored a huge client. Now the real work can begin.
Biz 101
What goes on in the VC world? One magazine tells it like it is.
Biz 101
. . . Especially if you ask what they think of your product.
Biz 101
Don't believe everything you hear about starting a business.
If the answer is "not really," don't worry; just buy the rights to someone else's invention and reap the profits. Now that's a bright idea.
This jack-of-all-trades became a master of one: real estate.
Playing matchmaker for brides and businesses
Heeding the call for the latest cell phone goodies
Real Life
What's it really like to buy a franchise? Read part one of our ongoing series following one couple's exciting trek to entrepreneurial success.
Smart Ideas
Here's the tale of one entrepreneur who refused to close the book on her favorite out-of-print classics.
Whats Your Problem
How do you approach a potential partner without stepping on anybody's toes?
Almost Famous
This entrepreneur will never find his pockets empty--no matter how many of them he has.
Editors Note
Creative Zone
Bringing your definition of creativity into focus
What to do when your nonstandard business meets your standard insurance
If you want a global empire, you'll have to tackle international trademark protection.
Management Buzz
How elder caregiving affects your business; closing the door on an employee tax scam
Real Deal
Tapping your inner deal-maker
Smart Moves
Who knows what's going to work? So put as many ideas as you can to the test.
Staff Smarts
Would employees get more done if they were unavailable every now and then?
A+ Ads
Don't restrict your ads to the same clich├ęd images. Break away with visual special effects to create more bite.
A big deal puts a small publisher on the map.
Marketing Buzz
Advertising on pizza boxes; getting your business in the world record books
Net Sales
Affiliates can be your best friends--that is, if you treat them right.
Sales Force
It's a red-hot marketing tool. But how do you get reps to warm up to picking up the phone?
Sales Success
Persuading your customers to refer you to their friends isn't as hard as you think.
The art of writing e-mail marketing messages is a valuable one. So why haven't you mastered it yet?
Dollar Signs
You can't beat the big creditors to the bones of a bankrupt client, so what do you do?
Domestic funds tasting sour? Try some international flavor.
Money Buzz
A 401(k) option for entrepreneurs, getting capital from an IRA and more
Personal Finance
It's time to decide what kind of financial planner you need.
Raising Money
Even SBICs feel this economy, but they may have the resources to make your deal work.
Tax Talk
No use paying yourself less. The IRS is cracking down on disguised dividends.
Biz Travel
Can your business travelers defend themselves?
If employees can't answer "yes," this book can help you.
Capitol Issues
Are overtime laws too rigid? congress is looking at ways to increase their flexibility.
Hot Seat
Meet a man with the courage to see human genetics as the business opportunity it is.
It Figures
Online-ad trends, personal use of the Internet at work, a look at how small businesses are cutting their budgets, and more
Smarts Features
Can risking your life on a mountainside make you a better entrepreneur?
Smarts Features
Consumers' good memories have them clamoring for the brands they used to love.
Smarts Features
Ushering in a new leader at the Senate Small Business and Entrepreneurship Committee
Smarts Features
Should you outsource the business processes you can't handle to another country?
Smarts Features
Reality is quickly becoming outdated. Can virtual reality make your business better?
Smarts Features
Scared your board may be up to no good? Take a hard look at who's serving on it.
Smarts Features
This business got some fast cash the old-fashioned way: The owners begged for it.
Smarts Features
Discovering your company's combat style can lead to more productive conflicts.
Smarts Features
Think your city is too small to build a business in? How does population 650 sound?
Smarts Features
Being the boss is tough. Do your employees wish you'd get an attitude adjustment?
41, 39, co-founders of Project Alabama in Florence, Alabama
Tech Toy
Employees can munch and work on the Web at the same time with this time-saver.
See what you think of these never-before-seen models.
Want the full benefits of a woman-owned business? Get your company certified.
Buyers Guide
Big on features and small in size, the latest portable projectors are at every mobile warrior's beck and call.
Digital Edge
Where do you stand in the midst of the printer and Ink showdown between Dell and HP?
A space-saving LCD; an external drive that lets you password-protect your disks
Hot Disks
Getting organized, voice navigation and more
Net Profits
Online retailers are discovering that alternative payment services fit their businesses to a "T."
If you're in the market for a trustworthy IT consultant, work your connections and find out.
Tech Buzz
PDA prices are dropping.
Dual-band adapters give the best of both worlds.
Giving new meaning to the term "pay phone"
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