Inside the February 2003 Issue
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Features

Net Meeting

Let us introduce you to the most important people on the Internet. If you think you know e-commerce consumers, this might surprise you.

It's Really Something Else

Want to know one surefire method to keep your business growing? It's high time you diversified.

Stay Home?

If the great global future of business is here, so far it's not much to look at. Are you trying to find a path to international success in today's world economy?

Columns

Be Your Own Boss Features

You Are What They Eat

A how-to for the budding restaurateur
Be Your Own Boss Features

Who New?

The top 50 latest additions to the world of franchising
Biz 101

Tall Tales

Don't believe everything you hear about starting a business.
Biz 101

Kids Say the Darndest Things

. . . Especially if you ask what they think of your product.
Biz 101

Read All About It

What goes on in the VC world? One magazine tells it like it is.
Biz 101

Big Deal! Now What?

Congratulations, you've scored a huge client. Now the real work can begin.
Innovations

Got a New Idea?

If the answer is "not really," don't worry; just buy the rights to someone else's invention and reap the profits. Now that's a bright idea.
Opportunities

What's New 2/03

Heeding the call for the latest cell phone goodies
Opportunities

Wedding Planner

Playing matchmaker for brides and businesses
Opportunities

A Perfect Fit

This jack-of-all-trades became a master of one: real estate.
Real Life

Road to Ambition

What's it really like to buy a franchise? Read part one of our ongoing series following one couple's exciting trek to entrepreneurial success.
Smart Ideas

Never-Ending Stories

Here's the tale of one entrepreneur who refused to close the book on her favorite out-of-print classics.
Whats Your Problem

Match Made in Heaven

How do you approach a potential partner without stepping on anybody's toes?
Almost Famous

Put It There

This entrepreneur will never find his pockets empty--no matter how many of them he has.
Editors Note

Time Out

Creative Zone

The Mental Picture

Bringing your definition of creativity into focus
Insurance

Imperfect Fit

What to do when your nonstandard business meets your standard insurance
Legal

Imperial Guard

If you want a global empire, you'll have to tackle international trademark protection.
Management Buzz

Management Buzz 2/03

How elder caregiving affects your business; closing the door on an employee tax scam
Real Deal

Out of Nowhere

Tapping your inner deal-maker
Smart Moves

Worth a Try

Who knows what's going to work? So put as many ideas as you can to the test.
Staff Smarts

Employee Interrupted

Would employees get more done if they were unavailable every now and then?
A+ Ads

Altered State

Don't restrict your ads to the same clich├ęd images. Break away with visual special effects to create more bite.
Breakthrough

Novel Opportunity

A big deal puts a small publisher on the map.
Marketing Buzz

Marketing Buzz 2/03

Advertising on pizza boxes; getting your business in the world record books
Net Sales

Don't I Know You?

Affiliates can be your best friends--that is, if you treat them right.
Sales Force

Hot for Cold Calls

It's a red-hot marketing tool. But how do you get reps to warm up to picking up the phone?
Sales Success

Booster Club

Persuading your customers to refer you to their friends isn't as hard as you think.
Tactics

No-Fail e-Mail

The art of writing e-mail marketing messages is a valuable one. So why haven't you mastered it yet?
Dollar Signs

Vulture Capital

You can't beat the big creditors to the bones of a bankrupt client, so what do you do?
Funds

World of Opportunity

Domestic funds tasting sour? Try some international flavor.
Money Buzz

Money Buzz 2/03

A 401(k) option for entrepreneurs, getting capital from an IRA and more
Personal Finance

The Man With the Plan

It's time to decide what kind of financial planner you need.
Raising Money

Solid Backing

Even SBICs feel this economy, but they may have the resources to make your deal work.
Tax Talk

You Need a Raise

No use paying yourself less. The IRS is cracking down on disguised dividends.
Biz Travel

Safety First

Can your business travelers defend themselves?
Books

Trust Me?

If employees can't answer "yes," this book can help you.
Capitol Issues

Bend the Rules

Are overtime laws too rigid? congress is looking at ways to increase their flexibility.
Hot Seat

I Dream of Genes

Meet a man with the courage to see human genetics as the business opportunity it is.
It Figures

It Figures 02/03

Online-ad trends, personal use of the Internet at work, a look at how small businesses are cutting their budgets, and more
Smarts Features

Playing Well With Others

Being the boss is tough. Do your employees wish you'd get an attitude adjustment?
Smarts Features

Talk of the Town

Think your city is too small to build a business in? How does population 650 sound?
Smarts Features

Animal Instincts

Discovering your company's combat style can lead to more productive conflicts.
Smarts Features

Beggar's Market

This business got some fast cash the old-fashioned way: The owners begged for it.
Smarts Features

Board Games

Scared your board may be up to no good? Take a hard look at who's serving on it.
Smarts Features

Is It Real?

Reality is quickly becoming outdated. Can virtual reality make your business better?
Smarts Features

Take It Outside

Should you outsource the business processes you can't handle to another country?
Smarts Features

Snowe Days

Ushering in a new leader at the Senate Small Business and Entrepreneurship Committee
Smarts Features

I'll Take Seconds

Consumers' good memories have them clamoring for the brands they used to love.
Smarts Features

There's Risk Involved

Can risking your life on a mountainside make you a better entrepreneur?
Snapshot

Natalie Chanin & Enrico Marone-Cinzano

41, 39, co-founders of Project Alabama in Florence, Alabama
Tech Toy

Digital Fridge

Employees can munch and work on the Web at the same time with this time-saver.
Wheels

New-Car Smell

See what you think of these never-before-seen models.
Women

Proof Positive

Want the full benefits of a woman-owned business? Get your company certified.
Buyers Guide

Serve and Project

Big on features and small in size, the latest portable projectors are at every mobile warrior's beck and call.
Digital Edge

Head to Head

Where do you stand in the midst of the printer and Ink showdown between Dell and HP?
Gear

Gear 02/03

A space-saving LCD; an external drive that lets you password-protect your disks
Hot Disks

Hot Disks 02/03

Getting organized, voice navigation and more
Net Profits

It's PayPal Time

Online retailers are discovering that alternative payment services fit their businesses to a "T."
Solutions

What's the Story?

If you're in the market for a trustworthy IT consultant, work your connections and find out.
Tech Buzz

Tech Buzz 2/03

PDA prices are dropping.
Wireless

Ring It Up

Giving new meaning to the term "pay phone"
Wireless

Band Aid

Dual-band adapters give the best of both worlds.
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On Newsstands: August 2014

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