Inside the December 2004 Issue
Pull out your thermometers, 'cause things are heating up! Here's our annual roundup of the newest trends, hottest markets and business ideas that promise to sizzle in 2005.
Be Your Own Boss Features
Get 2005 off to a fresh start with one of these new franchises.
Be Your Own Boss Features
You worked for them, and now you want them to "work" for you. Find out what you need to know to land your former employer as your startup's first client.
Business fell flat? No use whining about it. Here's how you can bounce back.
What does it take to launch a brand-new product?
Follow these 6 tips when negotiating your first commercial lease.
The experts use marketing mojo on our tech makeover winner.
Class is now in session for college entrepreneurs. Are you ready to enroll?
It pays to do your homework before signing a licensing agreement.
Animal grooming is more than a pet project for a former HR executive.
One couple makes it their business to care for homebound clients.
Stretch your limits
No slip headbands, online used-car sales and more
As your business grows, so do the challenges. Meet them with confidence.
Whats Your Problem
When to tell customers you work from your home
For this former film student, the road to Hollywood--and business success--is paved with coffee beans.
Websites, organizations, events and more to grow your business
Not if you give employees too much to drink at the company holiday party. Consider these sobering facts.
Rewarding top-rung employees, the work/life balance and more
Decipher common contract legalese.
Don't be tempted to use ROI analyses the wrong way, or you risk creating a formula for disaster.
You can show highly educated employees the corporate ropes--but you'd better do it step by step.
Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad.
Ask the Expert
Should you play up the "Made in the USA" angle?
Mints for Santa, net service at Sam's Club and more
How to use the net to track offline customers
Get your prices right, or it'll cost you.
Allowing sales reps to work off-site definitely has its perks, but before you try it, be sure telecommuting makes sense for your business.
Finding good leads takes more than just making a few phone calls. Use a creative prospecting strategy to get yourself out there.
Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between.
Whether in an MBA program or an online course, hitting the books can help you stay on top.
Oil is key to the success of this Russian fund.
New life insurance policies offer refunds.
Informal investments, independent investment research and more
Like your holiday packages, year-end finances are all about presentation--and planning.
Short-term financing could help your company overcome temporary setbacks or cash-flow issues.
Take advantage of faster depreciation.
. . . even in the air. These new tech features are ready for takeoff.
Creating a business masterpiece takes a palette of different ideas.
The FTC is serving up a new and improved franchise rule, but is it what small-business owners ordered?
Teenage business ambitions, working at home and more
New rules are driving small firms into shells, where they could get a nasty surprise.
Marketing tactics from abroad can work just as well here, too.
A surge in part-time workers can pay off for your business.
You'd better get in compliance with the new bar code rules before time runs out.
Ever wonder what's on other entrepreneurs' to-do lists?
Hell-bent on getting attention? Try a zany marketing stunt.
A personal crisis needn't spell disaster for your business--not if you prepare for it.
Sick of blogging? Here's how to deal with business blog burnout.
Michael and Meredith Wickliffe, 40 and 38, founders of Wick's Pizza Parlor and Pub in Louisville, Kentucky
Stay on time with this self-calibrating watch
Why settle for the ordinary when you've got these special-edition vehicles to choose from?
International business tips make a world of difference.
If you've been making do without a DVD burner, now's the time to take advantage of recent advancements and upgrade your hardware.
Cellular carriers have been busy improving call quality, but will it last?
They're practically giving away color laser printers, but watch out for those toner prices.
Wireless networks for travelers and big VoIP functions for small companies
Password protection, publishing made easy and more
Sure, integrating your front- and back-end systems might be a headache--but it's well-worth the effort.
Linux for laptops, news gathering services and more
Harware that can straddle wireless LANs and cellular networks
Presentations don't have to be a hassle.