Inside the August 2005 Issue
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Behind the Magic

How do stellar sellers work their magic? From the first cold call to closing the deal, discover the top sales secrets of some seriously successful salespeople.

Say It Isn't So

Are these 12 media myths killing your public relations plan? Find out how to get media-savvy--fast.


Be Your Own Boss Features

A Day in the Life

Tag along with these 3 franchisees for a day, and see what it's really like to own a franchise.
Be Your Own Boss Features

Scratch a Niche

Targeting a narrow customer base with a niche business could be your key to success.
Biz 101


Work full time? Still want to start a business? You can make it work.
Biz 101

Listen Carefully

Knowing what startup advice to take and to toss is important. Hear what others live by.
Biz 101

Feeding Frenzy

This boot camp makes starting a catering company a little easier.
Biz 101

Taking Vets

Special programs are fighting for veterans starting businesses.
Biz U

Student Services

Providing services for fellow students can be a very smart business move.

Mass Appeal

A local buying program could be the key to getting your product on the shelves of major merchandisers.

Clean House

Getting laid off from his corporate job gave this franchisee a fresh start.

Center Stage

A mom looking to foster her kids found a solution in franchising.

What's New 08/05

Off to a running start
Smart Ideas

Smart Ideas 08/05

Storage solutions, creative coffee and more
Success Coach

Break On Through

Remove barriers to your big dreams by following these simple steps.
Whats Your Problem

Beating the Sophomore Slump

Don't let a successful first year distract you from attracting new customers.
Biz Travel

Seeing Stars

Get hotel ratings from people who have actually stayed there.

Future's So Bright

Find out now how technology will evolve in the coming years.
Capitol Issues

Feel the Burn

A new bill could help small companies pump up tax deductions.
Forward Features

Rescue Mission

Can American entrepreneurs help solve social ills?
Forward Features

Action Sacked

A new law aims to protect you from class-action suits.
Forward Features

Running Dry

If funding for small business investment companies dries up, who will suffer?
Forward Features

Logo Motion

The winner of our ugliest logo contest gets a new look.
Forward Features

Cup of Courtesy

If the coffeehouse is your office, order up some manners.
Forward Features

Promised Land

U.S. companies find new opportunities by partnering with Israeli firms.
Forward Features

Today's Specialist

Microsoft aims to serve up support for small businesses with a new training program.
Forward Features

Prayer Meeting

Can employers meet Muslims' requests in the workplace?
Forward Features

Sleep Tight?

Running low on rest? Learn how others cope with fatigue.
Forward Snapshot

Guiding Light

A good sense of style--and smell--helped a candle-maker fire up his business.
It Figures

It Figures 08/05

Increased compensation, environmentally friendly products and more
Tech Toy

The More, the Merrier

Get six gadgets in one with this nifty digital camera.

The Finer Things

You don't have to break the bank to get one of these luxury sedans.

To Thine Own Self

How women business owners can conquer low self-esteem
Almost Famous

Sole Provider

The shoe fit for this fashion maven when it came to designing sky-high heels.
Editors Note

The Truth is Out There

Don't fall into the trap of lying about your competitors, and don't just take it if they lie about you.

Feedback 08/05


Resources 08/05

Websites, organizations, events and more to grow your business
Lead Buzz

Lead Buzz 08/05

Redefining medical leave, unhappy employees and more
Lead Snapshot

The Waiting Game

Lingering behind put this couple ahead of their competition in a new market.

Fault Lines

Is a misogynistic manager liable for harassment?
Real Deal

Shark Repellent

Keep bullies at bay with these negotiating tips.
Smart Moves

Homing In

The call center may become a thing of the past--home-shoring is poised to make its mark on the economy. What's in it for you?
Staff Smarts

Leading the Way

Pick-your-own mentor programs help new employees move ahead.
Dollar Signs

Just Say No?

More big companies are refusing to give Wall Street quarterly earnings guidance. Should small firms jump on the bandwagon, too?

Hold it

A buy-and-hold approach keeps this tech fund going strong.

Faking It & Fraud

Is your health policy legit?
Money Buzz

Money Buzz 08/05

New access to VC funding, foreign real estate and more
Money Snapshot

A Penchant for Profits

Surviving rapid top-line growth requires a bottom-line focus to keep things under control.
Personal Finance

Going Down?

Mutual fund companies are finally beginning to reduce their fees, but you may not feel much of a difference.
Raising Money

It's a Win-Win

Whether you're having a capital crisis or need funds to support growth, your customers may be an unexpected financing source.
Tax Talk

Wheel Deals

The tax side of car expenses
Ad Wisdom

Slogan's Heroes

Create a tag line that stands out from the competition.

Treasure Hunt

Dig deep to show customers you appreciate them.
Net Sales

Partner Power

Have a great e-newsletter, but not enough people to share it with? Build your subscriber list with a co-registration campaign.
Retail Register

Tech It Out

Get more from your store with a software solution.
Sales Success

Take Heart

To really make an impression on your customers, don't just memorize a sales pitch--let them see your heart and soul.
Sell Buzz

Sell Buzz 08/05

Sell your stuff at parties, online advertising and more
Sell Snapshot

Shock Value

Can a controversial ad get customers to notice your great offer? It worked for this company.

In the Mood

When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers.
Buyers Guide

Which Switch?

Speed up your network's performance with a fast Ethernet switch

Up VoIP Creek

Have an emergency plan while VoIP providers work on 911 shortcomings.
Digital Edge

It's a Trap!

Watch your step--pharming scams are lurking around every corner.
Editors Picks

Editor's Pick 08/05

Create perfect office documents

Gear 08/05

Take professional-grade photos with this lightweight digital camera
Net Profits

Clicks to Bricks

Ready to take your e-tail site to the next level? Get out of the virtual realm and into the brick-and-mortar marketplace for maximum profit.
Tech Buzz

Tech Buzz 08/05

Pint-size PCs, e-mail for dummies and more
Tech Snapshot

Mind Over Matter

Tae Kwon Do-practicing techies harness the power of martial arts to solve problems.

Right in Sight

Wireless webcams give you a better view of your business.

Making Contact

Synchronization services can keep your contacts safe.
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