Inside the August 2005 Issue
Features
Behind the Magic
How do stellar sellers work their magic? From the first cold call to closing the deal, discover the top sales secrets of some seriously successful salespeople.
Columns
Be Your Own Boss Features
Tag along with these 3 franchisees for a day, and see what it's really like to own a franchise.
Be Your Own Boss Features
Targeting a narrow customer base with a niche business could be your key to success.
Biz 101
Knowing what startup advice to take and to toss is important. Hear what others live by.
Innovations
A local buying program could be the key to getting your product on the shelves of major merchandisers.
Opportunities
Getting laid off from his corporate job gave this franchisee a fresh start.
Whats Your Problem
Don't let a successful first year distract you from attracting new customers.
Forward Features
If funding for small business investment companies dries up, who will suffer?
Forward Features
U.S. companies find new opportunities by partnering with Israeli firms.
Forward Features
Microsoft aims to serve up support for small businesses with a new training program.
Forward Snapshot
A good sense of style--and smell--helped a candle-maker fire up his business.
Almost Famous
The shoe fit for this fashion maven when it came to designing sky-high heels.
Editors Note
Don't fall into the trap of lying about your competitors, and don't just take it if they lie about you.
Lead Snapshot
Lingering behind put this couple ahead of their competition in a new market.
Legal
Is a misogynistic manager liable for harassment?
Smart Moves
The call center may become a thing of the past--home-shoring is poised to make its mark on the economy. What's in it for you?
Dollar Signs
More big companies are refusing to give Wall Street quarterly earnings guidance. Should small firms jump on the bandwagon, too?
Money Snapshot
Surviving rapid top-line growth requires a bottom-line focus to keep things under control.
Personal Finance
Mutual fund companies are finally beginning to reduce their fees, but you may not feel much of a difference.
Raising Money
Whether you're having a capital crisis or need funds to support growth, your customers may be an unexpected financing source.
Net Sales
Have a great e-newsletter, but not enough people to share it with? Build your subscriber list with a co-registration campaign.
Sales Success
To really make an impression on your customers, don't just memorize a sales pitch--let them see your heart and soul.
Sell Snapshot
Can a controversial ad get customers to notice your great offer? It worked for this company.
Tactics
When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers.
Net Profits
Ready to take your e-tail site to the next level? Get out of the virtual realm and into the brick-and-mortar marketplace for maximum profit.
Tech Snapshot
Tae Kwon Do-practicing techies harness the power of martial arts to solve problems.
Magazine Resources
