Inside the February 2009 Issue
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Features

Laid Off in 2008? Start a Business in 2009

3 budding entrepreneurs share how they made the most of their recent job losses.

A Historical Perspective

Some of the most innovative ideas have emerged during times of economic duress.

Special Report: Innovate In a Recession

If the downturn is hurting your entrepreneurial spirit, we have good news for you: Recessions are historically ripe with opportunity for innovation. Don't believe us? Read on.

Recruiting 2.0

How entrepreneurs are using social networking, blogging and other internet tools to hire the best employees

Five Great--and Necessary--Marketing Makeovers

From logos to retail locations, these businesses upped their image from so-so to stunning.

What You Can Learn From...

The most valuable business lessons can be found in the places you'd least expect.

Columns

Build a Website

Make Your New Site Social

It's never too early to integrate social networking into your website. In fact, the sooner, the better.
Build Your Brand

4 Metrics For Measuring Success

4 key metrics can help you determine if your brand-building is working.
College and Startups

Cash in on Your Network

Your business can be up and running before you don a cap and gown if you cash in on your network.
Doing Good

Building Up Teams--and Communities

These entrepreneurs help companies become teams, and they make it easy to give back.
Employee X

You Lost Me at Hello

You may be in the interviewer's seat, but keep in mind that you need to make a good first impression, too.
Finance for Startups

Where the Money is

Raising money in a recession is beyond difficult. Look in these places, because getting started now is a great idea.
Franchise

105 Fastest-Growing Franchises

Not all of the names may be familiar, but these franchise systems are growing and looking for franchisees.
Franchise Ink

The New (Read: Fun) Face of Coffee

Biggby Coffee founder Bob Fish believes in management by walking around. And it's working.
Going Forward

Stay Connected Abroad

Know your communications options when you travel.
Going Forward

New Lingo You Should Know

Business vocabulary keeps growing. Here's a primer on the latest terminology.
Going Forward

Tech and The City

Wall Street may be taking its lumps, but tech is flourishing in the Big Apple.
Going Forward

DNA: The Next Dotcom?

The barriers to entry are daunting, but the DNA market provides opportunities.
Going Forward

The "Unblinging" Of Millennials

The generation is affected by current conditions, but members will stay true to their characteristics.
Going Forward

Do Marketing Counterstrikes Work?

It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.
How To

Generate Buzz about Your Business

Sometimes buzz happens. Most times, however, you need to create it.
Lead Strong

Rethinking CEO Salaries

Pay-for-performance structures are enjoying a resurgence.
Make The Sale

Putting Ideas into Action

When learning and action are working in unison, they create the opportunity for sales success.
Money Department

Year of the Bootstrapper

Here are some tips for growing without an external cash infusion.
Money Department

Guide Your Company to a Great Sale

Selling to a larger company is now the way to go. Know how to guide your company to a great sale.
Money Department

Need Venture Capital? Try Europe

The VC community overseas is smaller than the U.S., but it is looking for U.S.-based companies.
Opportunites

Athlete Sees Potential in Sport Clips

A former football player never envisioned owning a men's hair salon. But now he's glad he does.
Personal Finance

Liquid Assets Keep the Credit Flowing

Entrepreneurs with asset liquidity will be able to get loans in a tough environment.
Start It Up

Dealing with a PR Disaster

Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage.
Start It Up

3 Steps to Being Green from the Get-Go

Here are three steps entrepreneurs can take to have sustainable practices from the get-go.
Start It Up

Outsourcing vs. Doing It Yourself

When starting a business, it's important to know when to hold tight and when to let go.
Straight Talk

The Art of Alliances

Look for three factors before making a decision on a new ally.
Tech Department

Android Lands on T-Mobile Handheld

A partnership with Google may pay off for late-to-the-3G-game T-Mobile.
Tech Department

Google Shines with Chrome

The search giant debuts its own browser.
Tech Department

Top-Tier Laptops

Four companies have new-and-improved laptops for biz owners.
Ten

10 Ways to Run a Risky Business

Cyndee Sugra, 30, started her digital design and marketing firm, Studio 7 Media, in the middle of the dotcom crash. Last year, her Los Angeles-based company hit sales of $8 million.
The Innovators

Power Rangers

They're just your average tech moguls--saving the world, one power strip at a time.
The Success Coach

Get Team-Focused

Let your employees, contractors and consultants know your success is their success.
VC Insider

VC or Angel Money?

Don't blow a financing opportunity by approaching the wrong source.
Web Department

Take Your Video Viral

Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.
Web Department

Lingo for Thriving in a Web Economy

The language of technology moves as fast as the technology itself. Here's a roundup of the latest terms.
Web Department

Web 2.0 Payment Apps

Whether it's payment options or collaboration that's on your mind, we've got you covered.
Wise Guy

Top 9 Lies of Venture Capitalists

Guy Kawasaki offers a look at the meanings behind what VCs say.
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