Inside the February 2013 Issue
Follow Entrepreneur Magazine

Features

The Guru Takes Flight

He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it.

10 Marketing Masterworks

From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.

Smooth Criminals

Follow these steps to boost your company's security measures and thwart hackers -- keeping yourself, your employees and your customers safe.

Better Living Through Business

As a social-impact entrepreneur, you need more than a passion for doing good. Here's how some 'treps are putting their chops to work to run successful enterprises and make the world a better place.

In It for the Long Haul

Employee retention is a key component to any healthy franchise operation. We spoke to company owners and employment experts who have learned the secrets behind worker longevity and the long-term business success that comes with it.

Columns

All Up In Your Business

The Art of the Story

Franchise Ink

A Peaceful End For Best Friends

Lap of Love brings in-home veterinary hospice to ailing pets in a growing number of states.
Innovators

The Guru Takes Flight

He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it.
Lead Gen

What's Your Marketing Malfunction?

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
Opportunities

Sub Commander

Edith Kelly-Green was ready to settle into a retirement when her family convinced her to open a Lenny's Sub Shop franchise.
The Ethics Coach

Currency Crisis

The Ethics Coach offers advice on managing trust and protecting reputation.
Your Money

Help a Brother Out

Are you looking for better returns? Think about peer-to-peer lending.

Full Speed Ahead

Quick-serve, senior-care and cleaning firms dominate our list of the fastest-growing franchises.
All Up In Your Business

Cheap Tricks

Going with the lowest cost option isn't always the best choice. Here's how to make value-based decisions.
Ask a Pro

Confessions From the Conference Room

Advice on how to make staff meetings more effective.
Ask the Esquire Guy

The Late, Late Show

The Esquire guy has some thoughts on tardiness.
Business Unusual

Sharp Shooters

Popular GoPro cameras offer a 'you're there' perspective on life.
Design It

Taking Shape

How the additive manufacturing trend could help you grow your business.
Incubators

Team Players

AngelPad helps RolePoint, an online recruitment platform, think bigger.
The Suitcase Entrepreneur

Miles to Nowhere

Racking up miles to earn elite airline status can be a pain, but the perks are worth it.
Thought Leaders

Workaholics Anonymous

Advice from a productivity expert on how to take some time away from your smartphone.
Ask the Money Guy

Hire Education

The signs that your business is in need of additional staff and how to make it happen.
Who Has VC?

Rock Stars

Jewelry buyers get the best of both worlds: The price and flexibility of designing a engagement ring online and the in-store experience before they commit.
College Startup

Sweet Spot

Ben Sann was a junior in high school when he came up with an idea for a website that would post the rates of parking garages all over New York. BestParking.com has now grown to include six cities.
Startup Finance

Match Game

SoMoLend has facilitated over 100 small-business loans totaling nearly $3.5 million.
Wacky Idea

Salad Days

How PodPonics transformed an unused lot in Atlanta into a productive farm.
Ask A Geek

Inside Expert

What questions to ask to make sure your full-time IT hire knows his or her stuff.
Mobile Tech

All Dialed In

The re-launched web-based conference calling app is now used for around 30,000 calls in the U.S. every month.
Shiny Objects

Share the Love

Show you care by installing one of these comforting, fun and collaborative devices at your business.
The Fix

Help Is On the Way

When Tigere Chiriga's crowdfunding campaign for his floating mug worked, he turned to CrowdHut for assistance.
Website to Watch

Let the Bidding Begin

Yumani lets vendors duke it out to give you the best price.
Entrepreneur on Your iPad - Now available in the App Store

Magazine Resources

On Newsstands: August 2014

Subscribe to Entrepreneur

For less than a dollar an issue