Inside the February 2013 Issue
Features
The Guru Takes Flight
He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it.
10 Marketing Masterworks
From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
Smooth Criminals
Follow these steps to boost your company's security measures and thwart hackers -- keeping yourself, your employees and your customers safe.
Better Living Through Business
As a social-impact entrepreneur, you need more than a passion for doing good. Here's how some 'treps are putting their chops to work to run successful enterprises and make the world a better place.
In It for the Long Haul
Employee retention is a key component to any healthy franchise operation. We spoke to company owners and employment experts who have learned the secrets behind worker longevity and the long-term business success that comes with it.
Columns
All Up In Your Business
The Art of the Story
Franchise Ink
Lap of Love brings in-home veterinary hospice to ailing pets in a growing number of states.
Innovators
He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it.
Lead Gen
Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
Opportunities
Edith Kelly-Green was ready to settle into a retirement when her family convinced her to open a Lenny's Sub Shop franchise.
The Ethics Coach
The Ethics Coach offers advice on managing trust and protecting reputation.
Quick-serve, senior-care and cleaning firms dominate our list of the fastest-growing franchises.
All Up In Your Business
Going with the lowest cost option isn't always the best choice. Here's how to make value-based decisions.
The Suitcase Entrepreneur
Racking up miles to earn elite airline status can be a pain, but the perks are worth it.
Thought Leaders
Advice from a productivity expert on how to take some time away from your smartphone.
Ask the Money Guy
The signs that your business is in need of additional staff and how to make it happen.
Who Has VC?
Jewelry buyers get the best of both worlds: The price and flexibility of designing a engagement ring online and the in-store experience before they commit.
College Startup
Ben Sann was a junior in high school when he came up with an idea for a website that would post the rates of parking garages all over New York. BestParking.com has now grown to include six cities.
Startup Finance
SoMoLend has facilitated over 100 small-business loans totaling nearly $3.5 million.
Ask A Geek
What questions to ask to make sure your full-time IT hire knows his or her stuff.
Mobile Tech
The re-launched web-based conference calling app is now used for around 30,000 calls in the U.S. every month.
Shiny Objects
Show you care by installing one of these comforting, fun and collaborative devices at your business.
The Fix
When Tigere Chiriga's crowdfunding campaign for his floating mug worked, he turned to CrowdHut for assistance.
Magazine Resources
